Ann Valentzas, Mastercard's senior vice president of consumer marketing and sponsorships, will be a featured speaker at the Dean's Executive Forum at Fairfield University's Dolan School of Business. Tuesday, April 2nd.
“Flip the Marketing Paradigm: From Disruption to Integration” will be held in the Dolan School Event Hall from 5 p.m. zoom, Valentzas explores what it means to advertise and engage in contemporary situations. She provides insight into the latest campaigns for MasterCard and the Grammys, and Priceless and her Planet Union singer Sza. The campaign was highlighted as one of her top Grammy campaigns of the year by Campaign US and named “Marketing of the Week” by AdAge.
Valentzas has been with Purchase-based Mastercard for more than 11 years in a variety of consumer and business-to-business marketing roles, including as a product architect delivering solutions that meet the unique needs of co-branded partners. I am. Prior to joining Mastercard, he managed marketing for De Beers and oversaw the iconic “Diamonds Are Forever” campaign. Valentzas holds a master's degree from Syracuse University's Newhouse School of Communication and serves on the advisory board of the marketing department at her alma mater, the Dolan School.
Fairfield Dolan Dean's Executive Forum brings together thought leaders and executives to discuss issues that have a significant impact on business and society. The event will be moderated by Dean Zhan Li, DBA.
