In a moment of triumph for the School of Business, Lena Çavuşoğlu, assistant professor in the School of Marketing, took home the coveted Best Picture Award at the esteemed Association for Consumer Research (ACR) 2023 Conference. Çavuşoğlu's notable short films, face valuewon the hearts of attendees and won the top spot from among many excellent candidates.
face value This work is a poignant exploration of the experiences faced by disparate consumers within a marketplace. With a keen eye for societal norms and expectations, Çavuşoğlu's films delve into the challenges faced by people who are often marginalized by idealized standards of beauty. Through its compelling story, the film not only shines a light on underrepresented people, but also calls for broader social recognition of their struggles.
The film's impact extends far beyond the screen and serves as a catalyst for innovative consumer research in this important area. By insisting on equality of face, face value It challenges viewers to reconsider their own perceptions and biases, fostering a more inclusive, understanding and empathetic society.
Cavusoglu collaborated on this project with Professor Russell Berg of York University in Toronto, Canada. Their joint efforts not only won accolades, but also sparked meaningful dialogue and reflection within the academic community.and face valueCavusoglu not only secured a place in ACR's history, but also sparked a powerful conversation about the importance of embracing diversity and inclusion in our daily lives.
