new york, March 27, 2024 /PRNewswire/ — Beyond Ordinary Events, Inc. and Possiblethe best marquee marketing event announced today Michael Kassan joins its impressive lineup miami beach upon April 17th For the keynote speech.
This candid conversation titled “What's Possible?” covers the fast-paced transformation of marketing, media, entertainment, and technology. Michael discusses the future of media at the intersection of Madison Avenue. Hollywood Silicon Valley focuses on the power culture has on brand growth and innovation. The keynote address will also touch on what's next for the industry veteran, described as the “ultimate power broker” who balances strategic insight and pragmatic execution, after the media link.
Michael founded MediaLink in 2003 to be a transformation partner for the world's leading media, marketing and technology companies. Michael combines experience, relationships, and insight into a renowned blogger who writes extensively and is a frequent moderator and keynote speaker at industry conferences worldwide. He forged profitable partnerships with Consumer Electronics Show and the Cannes Lions Festival of Creativity, and in 2023 he became Chairman of the Board of Beyond Ordinary Events.
“Michael represents the ever-evolving landscape of the marketing and media industry. He has solidified his status as a true visionary and game changer, spearheading many career-defining initiatives and “We have taken technology companies to new heights.” Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. “We’re excited about what Michael has in store for POSSIBLE this year, as his unparalleled experience and insight makes us eager to hear how he left his mark on the industry. I'm proud to see this American Advertising Federation Hall of Famer and true legend on our stage. please!”
Michael currently chairs the UJA-New York Marketing Communications Committee and serves on the boards of the American Advertising Federation, the Advertising Council, the Hollywood Radio and Television Association, Project Healthy Minds, and Big Brothers Big Sisters of America . He is a proud member of the Whitney Museum's Board of Directors. He also served as Chairman of the California Senate Select Committee on the Entertainment Industry.
POSSIBLE will be held at Fontainebleau Miami Beach. April 15th to 17th. POSSIBLE is a massive event that brings together the most influential marketing and business leaders as well as technology, digital, media, entertainment and cultural visionaries.
During the event, POSSIBLE will showcase 14 tracks of carefully selected content, masterclasses, workshops, exhibitions, outdoor activation areas, VIP networking and entertainment. More than 200 marketing industry leaders will grace his POSSIBLE stage. The POSSIBLE agenda will be livestreamed with more speakers, sessions and celebrity headliners. Brand marketers can join her POSSIBLE for free.The event has officially started Monday, April 15thextends through Wednesday, April 17th.There is still time to register Possible.
About Possible
POSSIBLE is a premier marketing event owned and hosted by Beyond Ordinary Events, Inc., specially curated for the larger marketing ecosystem including brand, technology, digital, media, culture and more. The second edition leverages MMA Global's omnichannel expertise. April 15-17, 2024 Held at Fontainebleau Miami Beach, it combines all previous MMA global events into one huge, immersive and engaging extravaganza. Packed with content specific to forward-thinking marketers, paired with innovation and emerging technology, POSSIBLE is a place for the entire marketing and media community to network with industry peers, share ideas, present their vision, and It is a focal point for creating business opportunities and discussing mutual challenges.Conceived and created by co-founders Christian Muche, POSSIBLE is quickly becoming the marquee marketing event of the year.Please register to attend Possible event.com.
about MMA Global
With more than 800 member companies around the world, MMA Global is the only marketing industry association that brings together the complete ecosystem of marketers, martech, adtech, media and other marketer-supporting companies. To achieve today's growth. Led by CMOs, A helps marketers lead the imperatives of marketing transformation by addressing marketing's unanswered questions and challenging commonly held beliefs. We are committed to science and questions. We believe that constructively challenging the status quo is essential to creating new and even revolutionary marketing effects. MMA also works directly with members and business leaders to proactively adopt peer-led, proven, science-backed best practices without compromise. MMA invests millions of dollars in groundbreaking research to provide marketers with hard truths and actionable insights and tools. MMA educates, empowers and enables marketers to shape the future success of marketing while also driving business growth.
Members include AT&T Communications, Adobe, Ally BankAppsFlyer, Bank of America, Campbell Soup, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Cargo, Kroger, L'Oreal, Major League Baseball, Mastercard, McDonald's Corporation, Meta, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., T-Mobile united states of america, Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo!, and more. The world headquarters of MMA is located at: new york city Developing regional business in 14 countries Asia Pacific (Asia Pacific), Europe/middle east/Africa (EMEA) and latin america (Latin America).
For more information, see www.mmaglobal.com.
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