- full-time permanent position
- Engagement department
- Report to marketing manager
Join MCA's talented team of museum and arts professionals and become part of the future of Australia's leading contemporary art museum. The MCA honors the significant contributions of the artists, staff, educators, art professionals, and the broad and diverse public who have been at the heart of the museum since its founding. MCA is committed to equal opportunity and diversity. We promote a work environment free of discrimination and harassment and ensure that employees are treated fairly and with dignity.
Overview of the Australian Museum of Contemporary Art
The Museum of Contemporary Art Australia (MCA) is Australia's only public museum dedicated to contemporary art.
MCA showcases, collects, and engages with current art.
Based on the principles of belonging, connection and impact, we aim to be the definitive platform for contemporary art and ideas from Australia and beyond.
MCA is located on Sydney Harbour, Taraworada, home to stories, art and culture for over 65,000 years, contributing to the continuation of our culture.
We connect the widest possible range of people to contemporary art through our collections, exhibitions, events, creative learning and access programs.
Our ever-evolving collection of over 4,500 works of art is Australia's only public collection dedicated to the work of living artists, with more than a third of it by Aboriginal and Torres Strait Islander artists .
As an independent nonprofit organization, MCA raises more than 80% of its revenue each year through donations and commercial activities to provide artistic and engagement programs.
Position overview
MCA is seeking an active and passionate Marketing Coordinator to join our marketing team supporting the museum's commercial activities. This role develops and delivers initiatives and campaigns to maximize the Museum's revenue through the MCA Store, venue rentals, corporate partnerships, philanthropy and membership programs.
The successful applicant will have a flair for copywriting and storytelling, an understanding of all aspects of social media, an eye for images, strong multi-tasking skills, and a deep understanding of e-commerce, digital trends, and acquisitions. Must have knowledge. You will also be able to work independently and as part of a team, under pressure and to tight deadlines.
The Marketing Coordinator will be responsible for developing and delivering MCA's development and enterprise marketing strategies across multiple platforms including social media, electronic communications, SEM, and SEO campaigns. This role will also be responsible for event coordination, media booking, briefing designer and list management.
This position reports to the Marketing Manager and works closely with the Head of Communications and Marketing, the Marketing Coordinator and the Design Team. Their role will also work closely with the development team, venue team and MCA store representatives.
Duties and responsibilities of the position
Philanthropy and membership programs
- Work with the Marketing Manager and Philanthropy Director to develop and execute the annual marketing plan.
- Work closely with the Marketing Manager and Philanthropy Officer to develop and deliver the MCA's annual appeal.
- Work closely with the Marketing Manager to develop and execute marketing campaigns for MCA Next and our members.
- Prove and manage member, MCA Next, and Ambassador eDM approvals.
- Easy campaign to MCA Design Studio.
- Work with the Philanthropy Director to support the annual Artist Ball.
MCA Corporate Partnership
- Provide corporate partner marketing, including corporate membership campaigns and activations, as needed.
- Easy campaign through MCA Design Studio.
- Overview and development of partner materials.
MCA venue
- Work with the Marketing Manager and MCA Venues staff to develop and execute the annual marketing plan for MCA Venues.
- Manage photo shoots as needed.
- Easy campaign to MCA Design Studio.
- Grow your subscription mailing list.
- Oversee social channels for MCA Hospitality Services.
MCA store
- Develop and execute the annual marketing plan for the MCA store with support from the Marketing Manager and Store Manager, with a focus on digital and social media marketing.
- Manage approval of all stores, venues, and development materials.
- Copywriting, building and sending eDMs.
- Manage photo shoots and collaborate with design team on art direction as needed.
- Coordinating MCA Store events such as product launches and shopping days.
- Easy campaign work up to MCA's design studio.
- Grow your subscription mailing list.
general
- Update the “Development'' and “Venues'' pages of the MCA website as needed.
- Manage development, venue, and store material approvals through your team.
- Develop logo blocks that meet the requirements of all development partners.
- Coordinate regular reporting on board and compliance reports for developments, venues and stores as required.
- Certify and manage approval of all invitations to development, venue, and store events.
Key selection criteria
mandatory criteria
Applicants must be able to demonstrate that they have:
- 3+ years of previous experience in a similar marketing position.
- Excellent written and oral communication skills, including the ability to write and edit effective marketing and social copy.
- E-commerce experience and passion for the digital industry, as well as knowledge of current and trending cutting-edge practices.
- Ability to multitask and work under pressure, independently and as part of a team, and to tight deadlines.
- Ability to develop and execute creative digital marketing campaigns with emphasis on social media and ability to think outside the box.
- Experience using social media platforms to increase visitors, deepen engagement, and improve consumer brand awareness.
- Experience in sending effective electronic communications that achieve brand, revenue, conversion, participation, and channel usage goals.
- Strong relationship management and interpersonal skills, including the ability to manage internal and external stakeholders such as designers, external agencies, digital media specialists, and web developers.
- Project management experience
- Detailed proofreading and editing skills
- Strong administrative skills and excellent computer skills using Word and Excel.
- Interested in contemporary art and culture.
desirable standards
It is recommended that applicants have the following:
- Experience implementing and managing digital advertising and SEO campaigns.
- Marketing experience in the cultural or non-profit sector
- Relevant tertiary qualification in marketing (or related field)
- Photography and styling experience
- Interest in new marketing concepts, technology, and experiential marketing.
Person identification
The Marketing Coordinator is a dynamic person who is highly motivated and enthusiastic about working with top brands in contemporary art and visual culture. They work well within teams, have excellent interpersonal and communication skills, and have a natural ability to relate to people at all levels. They are solution-oriented people who can think creatively to overcome challenges and achieve goals. They have a strong interest in working on the commercial side of MCA marketing.
General requirements for all MCA employees
We require all employees to:
- Demonstrate support for the innovation and organizational changes necessary to ensure MCA achieves its strategic objectives and objectives.
- Collaborate with others to create innovative solutions and recognize the benefits of diverse perspectives and other people's ideas.
- Demonstrates a commitment to and knowledge of the principles and application of equal employment opportunity and anti-discrimination laws in the workplace.
- Work according to the principles of equity, access and equity. Respect and follow safe work practices and procedures. Work with due care and consideration to protect the health and safety of yourself and others.
Employment conditions
This is a full-time, permanent position reporting directly to the Marketing Manager. Coverage of MCA events and programs where TOIL is available requires work outside of normal business hours (9 a.m. to 5:30 p.m.).
Salary package includes:
- Annual leave: 4 weeks
- Personal leave: 10 days
- Superannuation: 11% superpayment (Under the Superannuation Guarantees (Administration) Act 1992).
Benefits of working with MCA include, but are not limited to, following MCA's policies and procedures:
- flexible working arrangements
- employee assistance program
- Paid parental leave (primary/secondary caregiver, adoption, foster parent)
- Time off in lieu (TOIL)
- research leave
- Additional long-service leave
- Free admission to paid exhibitions
- Museum Day (additional public holiday)
- Birthday leave (additional paid vacation days)
- January 26th (substitute holiday)
- Free influenza vaccination program
- Exhibition preview (curator walkthrough)
application
The shortlist for interviews will be based on applicants who meet the key criteria listed in the position description.
Please share the following documents with us as part of your application:
- cover letter
- Your response to the selection criteria (as a separate document or part of a cover letter)
- resume
- Contact details for two referees.
Please email your application to Positions.vacant@mca.com.au.
Closing date
Thursday, April 11th, 9am.
The MCA encourages applications from Aboriginal and Torres Strait Islander peoples, people with disabilities and people from diverse cultures. The MCA acknowledges the significant contributions that Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals and guests have made to the fabric of the Museum since its opening. Contemporary Aboriginal and Torres Strait Islander artistic practice has long been at the heart of the MCA's collections and exhibition programme.
work at MCA
MCA is committed to equal opportunity and diversity. MCA promotes a work environment free of discrimination and harassment and ensures that individuals are treated with fairness, equality and dignity. Click here to learn more about MCA.
