NETHERLANDS — A fully integrated marketing agency headquartered in the Netherlands is making waves as it celebrates its 10th anniversary with a new brand identity and the opening of an office in New York City.
Burch Partners has announced that it will now do business as BURCH.
The new office, known as BURCH New York, is what the company calls a strategic expansion designed to capitalize on opportunities in the world's largest media market.
Brian Birch, founder and managing partner of BURCH, said the recent announcement was the work of several people with a vision to provide “better branding through stories that can't be ignored.”
The new office will be led by creative director Simone Weathers.
Weathers has led the company's creative team for the past three years and is known for his work telling stories and building better brands. She has been named to Crain's 40 Under 40, received the Dutch Young Professionals Equity Leadership Award, and is a founding member of the influential BIPOC community giving organization, Women of Color GIVE.
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The new office is located in Manhattan. Simone and Birch will be traveling back and forth between the Netherlands and Manhattan as the company's construction continues.
— Contact Austin Mets reporter at ametz@hollandsentinel.com.
