Margaritaville's new marketing and communications manager
Marin Asher has been named marketing and communications manager for Margaritaville Beach Resort Fort Myers Beach.
Margaritaville said Asher has an extensive background in digital marketing and a deep passion for promoting lodging and attractions in Southwest Florida. She brings more than 20 years of industry experience to her new role.
As a key member of the marketing team, Asher will work closely with various departments to develop a comprehensive strategy that aligns with the resort's goals and positioning. She will play a key role in driving awareness and revenue across all channels. Asher will also oversee internal and external communications in the earned media space and contribute significantly to the resort's digital presence.
Asher's journey promoting Southwest Florida began more than 20 years ago, when she led the sales and publication of several tourist guides. Her move into the digital realm of marketing has allowed her to gain valuable insights and skills that will take her Margaritaville Beach resort's marketing efforts to new heights.
Usher
An avid boater and enthusiast of Fort Myers Beach and the Margaritaville lifestyle, Asher embodies the resort's spirit of relaxation and adventure. She expressed her excitement to join the Margaritaville team and said, “I am thrilled to be joining the Margaritaville team. “It's been truly inspiring to see the resort's progress over the past few years. We're honored to be a part of the story of Margaritaville, a beacon of hope on the island. I can't wait to share with the world that I'm ready to publish “. ”
In addition, Usher is passionate about empowering women within the community.
She currently serves as the president of Our Mother's Home of Southwest Florida. This nonprofit organization is dedicated to empowering young mothers in the foster care and human trafficking systems. ｜
