In a world of quirky collaborative shoes, colorful Air Max releases, ultra-tech outdoor treads, and chunky Jordans, the sleek and simple sneaker is a welcome palate cleanser.
In 2023, it was the good old Adidas Samba that took to the stage. This year, the Three Stripes will have some pretty unexpected competition.
Lululemon joined the chat with its first contribution to Cityverse, the men's lifestyle sneaker market.
If you're like us, that's exactly what you're looking for.
Cityverse was born out of demand for the perfect Lululemon fit, Simon Atkins, the brand's senior vice president of footwear, said recently. Esquire US. Through feedback received through various mediums, it became clear that the Canadian-American brand's consumer base was hungry for “head-to-toe solutions.”
In other words, there's a lot of desire to become Lululemon's unofficial ambassador.
Just three days after the Feb. 13 launch, Redditor u/Tylermckenzie1 posted a photo of himself in an all-white Cityverse wearing a Lululemon cap, vest, and shirt, as well as Lululemon joggers on a subreddit dedicated to the brand. Posted.
The performer said, “Today we will be rehearsing wearing the new Cityverse. I know it's not meant for intense movement, but it's already very comfortable and I do a lot of standing work, so I'm looking forward to seeing how it turns out.'' The new urban world Is anyone enjoying it?”
u/Father Charles replied, “My Cityverse.” […] It fit perfectly and I was very impressed with the quality and comfort. ”
Judging from this exchange alone, it's safe to say this lifestyle trainer has scratched his itch.
But you don't have to be a regular customer of the athleisure label to enjoy Cityverse's simplicity. On the contrary, we predict that fuss-free, well-cushioned shoes will become an entry point to the brand for many style families that Lululemon has previously been unable to tap into.
That included a very die-hard sneaker community.
lululemon cityverse “white”
Lululemon City Bath “Ceramic Brown”
Lululemon Cityverse “Jade Whisper”
Lululemon Cityverse is on sale now, priced at £128.
Joseph Furness is Esquire's deputy editor, covering menswear and grooming. Joseph has previously written for British GQ, Mr Porter, Highsnobiety, Footwear News and Farfetch.
