The 22-year-old's job is to provide job listings for Luxshare-ICT, a Chinese company that makes parts for Apple.
The company's factories in Van Trung Industrial Park and Quang Chau Industrial Park in Bac Giang Province, near Hanoi, are looking to hire more than 2,000 workers and hundreds of high-level technicians per month.
Her TikTok channel, which has more than 10,000 followers, saw its viewership jump from dozens to hundreds in just 15 minutes.
“Does the factory allow overtime? How is insurance paid?” a viewer asks. “From March 1st, the basic salary will be increased to VND5.1 million ($207.23), which is higher than the minimum wage.The allowance will be about VND1.3 million, and overtime is allowed at the factory, so the income is secured. '' said Tuong. Live stream from the company's headquarters in Van Trung Industrial Park.
After 20 seconds, she told viewers, “Please drop your application at Van Trung Gate A1 between Monday and Saturday. The company will not charge a recruitment fee.”
She moves on to another comment.
Heart-shaped smileys begin to fill the screen as Thuong's two colleagues note the viewer's questions and search for answers.
Thuong is a human resources professional trained in live streaming to recruit employees. This is a new approach that Luxshare-ICT has been trying since early March to find thousands of employees.
Electrical parts makers in Bac Giang need about 100,000 workers this year, as production and orders began to pick up late last year. Trying to hire thousands of employees every month is taxing for human resources departments.
Since Bac Giang province can only provide 25% of demand, the rest must come from outside the province, forcing businesses to consider new approaches to recruiting workers outside of traditional routes.
“Livestream is a new approach based on the company's research on Vietnam's social media usage of platforms such as TikTok and Facebook, especially among young people,” said Do Quan, Human Resources Director at Luxshare-ICT Van Trung. Masu.
“Such channels have proven to be very practical and effective in China.”
According to a Q&Me report on popular mobile apps in 2023, Vietnamese people spend an average of 6.2 hours a day on their smartphones.
Facebook, Messenger, and TikTok are three of the 10 most installed applications. As TikTok grows in popularity, its usage has surpassed YouTube. Social media is becoming a great channel for recruiting talent.
According to Quan, workers who apply will come to the company for an in-person interview.
Livestreams allow employees to ask about benefits offered by their company, something they don't often ask when meeting recruiters face-to-face.
The first livestreams began in early March, but people started receiving training on how to use social media late last year.
In November 2023, Doan Duy Manh, Head of Recruitment at Luxshare-ICT Van Trung, traveled to China for two weeks to attend these courses.
Even after four years of recruiting and interviewing thousands of candidates, he still felt a little overwhelmed when he first stepped into the recording room.
Thanks to modern equipment and the professional skills and demeanor of his Chinese colleagues, the livestream has become more like a real, face-to-face conversation, he says.
For two weeks, personnel at the company's Chinese headquarters taught Mann how to use broadcasting equipment, how to edit videos, and how to write scripts.
The most important lesson was how to properly interact with the audience through the screen, as this is a make-or-break step for potential candidates who are actually applying.
During his first live broadcast, all the lighting in the recording room made Mann nervous. But as the number of viewers grew from a few dozen to a few hundred, he began to calm down. He knew that the answers to his questions about pay, bonuses, insurance, and holidays were all at the back of his hand.
He only skipped questions about external topics like his personal life, something he never encountered in a face-to-face interview.
As hiring season peaks, HR departments can assess how effective these new channels are in recruiting new employees.
But Mann said the livestreams are definitely having an impact, with each livestream always having hundreds of viewers, and that number steadily increasing with each broadcast.
While an in-person interview allows only one person to respond, a livestream allows hundreds of people to respond at the same time.
“Workers are increasingly looking for jobs on social media, and hiring methods will need to gradually change to keep up with the times,” Mann said.
Keep employees away
Production is highly automated, so there is no need to look for thousands of workers, but the human resources department of Sanwoda, which produces lithium-ion batteries in Bac Giang's Song Khenoi Hoang Industrial Park, has more than 300 workers in the country. Successfully hired personnel. First quarter of this year.
This year, the factory plans to expand production, which means hundreds of new workers will be needed.
Nguyen Van Hue, director of Bac Giang Employment Service Center, said companies have been hiring a large number of new employees at the same time since the beginning of the year, leading to fewer workers.
In any case, since employment centers can only introduce a certain number of workers, companies are experimenting with new recruitment channels in addition to traditional recruitment channels, and the available labor potential is high across northern and central Vietnam. Some even send human resources personnel to , to find workers.
The Bac Giang People's Committee is also preparing programs to attract workers, with officials visiting Lang Son, Cao Bang, Hoa Binh, Son La and other provinces in the first quarter, and holding recruitment events both online and offline.
Starting from the second quarter, Bac Giang University will work with universities and colleges to find promising candidates to work locally.
