lyle license announced that it has strengthened its lifestyle portfolio by signing a contract with design brand Studio Blom. In collaboration with publisher Pigment, the northern-based brand is known for its delightfully eclectic and maximalist greeting card designs.
The company's greeting cards reach retail outlets in around 1,000 independent retailers, as well as Oliver Bonas, Sainsbury's, Waterstones, WH Smiths and Tesco & Morrisons, paving the way for partnerships. It offers the possibility to expand the licensing program.
Martin Powdery, Creative Director at Pigment, said: “His track record of outstanding design is reflected in many high-quality products at affordable prices for a wide range of shoppers.” We have appointed the team at Lisle Licensing to take the brand into even more categories in 2020.”
Lyle aims to expand Studio Blom's range of original greeting cards, including stationery, notepads, pens and planners. Brand expansion The lifestyle category will focus on confectionery, chocolate gifts and baking, kitchenware and homeware, home fragrances and self-care, as well as seasonal gifts, Christmas and the 2025/26 spring season.
The first licensee will be Widdop and Co., who will work with Studio Blom and Lisle Licensing to develop products including gifts, tableware and beverages, crafts, home accessories, candles and home fragrances. The first collection will be released in August.
“This is a brand that is so much fun to represent, with its bold, quirky design and the team's passion for constant innovation as we move into the licensing space,” says Becky, Retail and Licensing Manager at Lisle Licensing. Sherwood said. “We are delighted to welcome Widdop & Company as the first licensee to recognize 'sentiment' as a consumer trend that retailers want to embrace. It’s a great springboard for growth in 2020.”
