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LinkedIn became the latest company to jump on the connected TV advertising (CTV) bandwagon, introducing the ad format at the B2Believe conference in New York City on Thursday. The platform debuted CTV advertising, his partnership with NBCU to expand reach, and live event advertising.
Here's a breakdown of the new ad formats and partnerships:
- CTV Ads: Advertisers can create CTV campaigns that can be shared with platforms like Samsung Ads and Roku through LinkedIn's Campaign Manager feature.
- LinkedIn Premiere: LinkedIn partners with NBCUniversal to power CTV campaigns with NBCU content. Through managed services, advertisers can target campaigns based on categories such as interest, company type, and seniority. You can also monitor campaign activity using iSpot and Kantar, as well as the new Brand Lift feature.
- Live event advertising: Advertisers can promote their company's live events before, during, and after the event (and can dynamically adjust to the timing of the event). The company said it is currently testing live event advertising.
+1: Last summer, LinkedIn tested CTV ads and generative AI features for advertisers such as AI copy suggestions, video ads that play in pre-roll and mid-roll of long-form video content, and sorting to further amplify user posts. We announced for the first time that we are offering reader ads.
