Komo Technologies has appointed data-driven marketing specialist Simon Rollenbeck as the new head of marketing for its customer engagement platform.
Rollenbeck has national and international experience and previously served as Chief Marketing Officer at Mozaik Play. Previously, he led the marketing team for Egencia, Expedia's Asia Pacific corporate travel division. During his time at Egencia, Simon managed a high-performing regional marketing team with a focus on growth and customer retention. Additionally, he also worked as Director of Digital and Demand Marketing at Willow, a global technology company and partner of Microsoft.
Mr. Rollenbeck has been appointed to a new role at Komo Technologies, where he will be responsible for shaping the company's brand position, demand generation and overall Go To Market strategy. He will lead the company's global marketing efforts, working closely with Los Angeles-based Chief Operating Officer Brent Kocher and CEO Joel Steele. , which will drive growth in both Australia and the United States.
Komo CEO and Co-Founder Joel Steel “Simon's strategic expertise and experience in the B2B SaaS marketing space will be critical to driving Komo's brand, demand generation and go-to-market strategy. Simon's passion for creativity and innovation is part of our culture. He is a perfect fit and we look forward to seeing the impact he will have on our global growth strategy.”
A data-driven B2B SaaS marketing expert with a passion for technology, Rollenbeck has over eight years of leadership experience in a variety of positions at startups and Fortune 500 companies.
As for his new role, lauren beck “I'm very excited to join the great team here at COMO Technologies at a time when the company is experiencing tremendous tailwinds and momentum, especially with evolving privacy regulations, marketing constraints, and attention spans. Establishing direct customer relationships is critical for brands to remain more relevant than ever as consumer demand continues to decline.
“Komo solves this problem for every marketer in every industry. It makes it easy to build direct connections with your customers through meaningful experiences, thoughtful data collection, and continuous engagement. All this and more. Drive revenue growth while seamlessly integrating across the entire customer lifecycle. This is the first complete engagement platform I've seen. This technology is next level and allows you to engage with your customers in a non-intrusive way. It's a no-brainer for any marketer looking to collect rich data and drive measurable ROI.”
Rollenbeck will lead the development and deployment of Komo's strategic marketing plan and manage the voice, look and feel of the brand. His duties include developing a new content hub that includes Sort His Leadership, videos, paid advertising, white papers, case studies playbooks, and product information.
He will lead paid media strategy and campaign performance, tracking conversion metrics across all channels and stages. He will also support his PR and media efforts across all regions.
Laurenbeck's appointment follows two years of significant growth, with Como increasing its team by 13 people starting in 2023 and expanding into the United States. Additionally, Seven Network, Disney, NRL, KFC, Live Nation, Sony, Tennis Australia, Heineken, Foxtel Group, McDonald's, M&C Saatchi, Havas, Williams F1, Goodman Fielder, Santuro and JLL.
