Schwartz brings innovative global marketing expertise to Kerber
HAMBURG–(BUSINESS WIRE)–Kerber today announced the appointment of Lawrence Schwartz as Chief Marketing Officer (CMO) and Executive Vice President of Software at KERBER Supply Chain, a global leader in supply chain solutions. Schwartz has over 20 years of experience in creating and executing innovative marketing strategies.
Schwartz has a proven track record of successfully scaling programs from the ground up. His extensive experience spans cutting-edge sectors, from artificial intelligence (AI) and machine learning to SaaS, data management, and sustainability. As a leader in growing his high-margin B2B business, he has proven his ability to increase brand visibility and voice share, frequently speaking at industry events and positioning his organization as a market leader. Masu.
“In recent years, we have all experienced supply chain challenges with multiple disruptions around the world. This is an urgent area for businesses as well,” Schwartz said. “It is clear that Körber is the right company to face today's complex landscape. With our innovative market strategy, we will not only continue to drive business growth, but also strengthen ties with our customers and partners. We will continue to build this.”
“We are very pleased to welcome Lawrence to Kerber,” said Sean Elliott, Software CTO and Acting CEO, Kerber Business Area Supply Chain. “His deep experience and proven ability to drive progress will align seamlessly with our commitment to innovation across our supply chain. Lawrence’s guidance will enhance the visibility of our brand and position us as an industry leader. This is extremely important in further strengthening our position.”
As CMO of Körber, Schwartz leverages a results-driven approach to drive strategic marketing initiatives. He is passionate about discovering new ways to create engaging customer journeys, increase brand awareness, optimize marketing return on investment, and develop successful teams. His experience leading marketing organizations includes companies such as Aspen Technology (NASDAQ: AZPN), SoftwareONE, and Attunity (NASDAQ: ATTU, now part of Qlik).
About Körber Supply Chain Software
Supply chains are becoming more complex every day. Körber uniquely offers a wide range of customized, proven end-to-end solutions to help you manage your supply chain as a competitive advantage. For every business size, strategy, and industry, our portfolio of software, voice, and robotics solutions—and the expertise that connects them all—helps customers overcome supply chain complexity. Overcome supply chain complexity with Körber. For more information, please visit www.koerber-supplychain-software.com.
contact address
Kathleen Fisher
Director of Corporate Communications Software
KERBER SUPPLY CHAIN
[email protected]
330.289.3342
