Tire industry veteran comes to Kumho Tire
Activate and improve brand awareness
US
atlanta
,
February 27, 2024
/PRNewswire/ — Kumho Tire
united states of america
One of the world's leading tire manufacturers,
Jessica Egerton
As Vice President of Marketing. In his new role, Egerton will develop and execute an integrated marketing and brand awareness program for his Tire brand, supporting retailers and engaging consumers.
“We are excited to have Jessica lead this new and exciting phase of growth for our company.
US
,” Said
Sean Denline
President of Sales & Marketing, Kumho Tires
united states of america
“At Kumho Tire”
united states of america
, our company is committed to distribution, sales channels and brand growth. Integrated Marketing With her proven track record of elevating brands through her solutions, she will play a key role in our goal to become a leader in the tire industry and expand our footprint and presence in the coming years. I'll go. ”
Egerton brings to Kumho Tire deep experience in omnichannel marketing in B2C, B2B and B2B2C in both consumer durables/household goods and automotive, as well as marketing experience from national retailers to independent retailers. With her growth-oriented mindset, she successfully built and expanded a world-class marketing organization in her previous role.
“My new role at Kumho Tires represents an exciting opportunity to elevate our brand in the U.S. market,” Egerton said. “Kumho Tires has a long history and is well-respected in the industry for providing high-quality, high-performance products at great prices. We use marketing as a strategic tool to drive growth and unlock value. As an understanding brand builder, I'm excited about this new service, which is expected to increase Kumho Tire's brand recognition among discerning consumers. ”
For Egerton, this marks a return to the tire industry after a three-year hiatus. Before he joined Kumho Tire, he served as vice president.
Brand activation
At one of the largest mattress manufacturers in the United States, he led the organization's integration plan to drive consumer demand in an omnichannel environment. Prior to that, Egerton was Head of Brand Development at a major tire company where he built a marketing organization across Brand, Creative, Growth and Digital Marketing, Channel/Customer Marketing and Shopper Marketing.
Egerton earned a bachelor's degree in communications and a bachelor's degree in psychology.
boston university
He earned an MBA in Business and Economics from the University of Kentucky. During her career, she worked in branding, marketing and advertising for various well-known companies including Delta Faucet, Whirlpool Corporation and Maytag, Cooper Tire and Rubber Company, and Tempur Sealy International. I have held various positions.
kumho tires
Kumho Tire, one of the world's largest tire manufacturers, has a history of pioneering innovative approaches to tire development for more than 60 years and is dedicated to providing a superior driving experience to consumers around the world. I am.headquartered in
atlanta, georgia
Kumho Tire
united states of america
Kumho Tire Co. Inc.'s sales, marketing, product development and distribution division in the United States.
Click here for details on Kumho Tires
united states of america
, Inc. and its products at www.KumhotireUSA.com. Follow Kumho Tire on Facebook Facebook.com/Kumhotire, Instagram instagram.com/kumhotireusa/ and Twitter @KumhotireUSA.
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Source: Kumho Tire
united states of america
