- The new 2024 Jeep® Wrangler's “Famous for Freedom” global campaign features the legendary 1995 track “California Love.”
- The campaign debuts as hip-hop music celebrates its 50th anniversary and recognizes the role it has played in transforming marketing and culture.
- The “California Love” track is part of a long line of Stellantis brands featuring highly sought-after but hard-to-find tracks in the advertising industry.
- This is the first time the song has been featured in a car commercial.
- The 32nd “Famous for Freedom” video will be published on the Jeep brand's YouTube channel, and short-form content, including 15-second videos, will be distributed across the brand's social media channels.
- An integrated digital, social and print campaign completes the kit.
- The new 2024 Jeep Wrangler offers a state-of-the-art plug-in hybrid, giving customers the ability to enjoy everyday life in near-silence.
- Offering zero-emission freedom, the Jeep Wrangler 4xe has quickly become a best-seller in its segment.
The Jeep® brand is debuting its “Famous for Freedom” global marketing campaign to celebrate the launch of the new 2024 Jeep Wrangler and Jeep Wrangler 4xe. The global campaign will launch with his 30-second version of “Famous For Freedom” on the Jeep brand's YouTube channel, with short-form content including a 15-second video running across the brand's social media channels and online video placements. will be done. An integrated digital, social and print campaign completes the kit.
“Music has long played a pivotal role in our rich advertising history, but as the industry celebrates 50 years of hip-hop, the Jeep brand is celebrating the elusive anthem, 'California Love. ” was given the great honor of being included in our advertising. “Famous for Freedom” campaign for the new 2024 Jeep Wrangler,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “The '90s saw a renaissance across fashion, film, and music, and we wanted to tap into the nostalgia of that decade while recognizing the unique influence the Wrangler had on cars and culture as a whole. “California Love” captures the spirit of Jeep Wrangler and its owners around the world like no other. ”
The global marketing campaign, which also airs in the U.S., China, Japan, South Korea, Australia and other markets around the world, heralds the launch of the 2024 Jeep Wrangler and Jeep Wrangler 4xe, featuring the famous song “California Love” . This is the first time this song has been used in a car commercial.
“'Famous For Freedom' is more than just a tagline. It's how Jeep Wrangler owners feel, and this global campaign celebrates a community of dreamers and doers who want to live lives filled with freedom. ” said Lucy McClellan, Jeep Brand Senior Vice President and Global Head of Marketing & Communications. “As we introduce the new 2024 Jeep Wrangler to markets around the world, we celebrate the Wrangler’s legendary off-road capability and the unique lifestyle it enables. There's no better way than featuring so many of our loyal Jeep Wrangler customers in our campaign to make sure we're conveying the essence of .'' Watch the 30-second “Famous for Freedom'' spot here.
This video was shot in California to capture the culture, landscape, and lifestyle that makes the Jeep Wrangler and “California Love” truck so iconic. Scenes and California textures from the Pismo Beach sand dunes to the Los Angeles skyline bring the track's lyrics to life. Adding to the authenticity of the film is the inclusion of several real-life owners of the Jeep brand.
“Famous for Freedom” was directed by Grammy Award-winning director Dave Myers for RadicalMedia. Over the past 20 years, Myers has directed music videos and commercials that have shaped culture for artists such as Drake, SZA, and Kendrick Lamar. He has cemented himself as one of the industry's most prolific and popular directors, which is why he was a perfect fit for Jeep's Wrangler's “Free and Famous” campaign.
“Since the Jeep Wrangler was first introduced in 1941, each generation of the Jeep Wrangler has established new levels of 4×4 performance,” said Jim Morrison, senior vice president and head of the Jeep brand North America. Masu. “The new 2024 Wrangler builds on its 80-plus year heritage, offering our first full-float Dana rear axle, and in addition to a more advanced and comfortable interior with a standard 12.3-in. Other technology and safety features include a touchscreen that allows owners to easily upsize tires, a water-tested power seat, and standard side curtain airbags. Wrangler continues to offer customers more choice with best-in-class gasoline engines, right up to the only electric off-road SUV, the Wrangler 4XE, which remains the best-selling plug-in hybrid in the United States. Masu. ”
The Jeep brand is raising the bar once again by combining more features, technological safety features and refinement into its most capable Wrangler ever. This no-compromise combination is further enhanced by a state-of-the-art plug-in hybrid architecture, allowing Wrangler customers to enjoy everyday life in near-silence.
The 2024 Jeep Wrangler 4xe is available in Sahara and Rubicon models. Orders are currently being accepted and vehicles will start arriving at European dealerships soon.
“Famous for Freedom” was created by the Jeep brand in partnership with Chicago-based High Dive Agency.
jeep wrangler
The iconic Jeep Wrangler is the world's most capable and recognized vehicle, with unparalleled off-road capability and more than 80 years of 4×4 engineering excellence.
Inside, the new 2024 Wrangler offers more comfort and safety features, including 12-way power-adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio, and standard side curtain airbags in the first and second rows. .
Safety has become even more important thanks to new ADAS such as Traffic Sign Information with Intelligent Speed Alert, Drowsy Driving Alert and Lane Departure Warning.Power train IThe electrified Wrangler 4xe uses a 2.0-liter turbocharged gas engine, two electric motors, and a high-voltage battery pack to provide a range of up to 51km.
jeep brand
Jeep® is an authentic SUV built on more than 80 years of legendary heritage, offering legendary off-road capability, a sophisticated interior, high-tech features, and versatility for those seeking extraordinary travel. It's a brand. The Jeep brand offers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that provide owners with safety and peace of mind to tackle any journey with confidence. Masu. Jeep Wave is a premium owner loyalty and customer care program available across the Jeep 4×4 lineup with perks and exclusive benefits designed to provide the Jeep brand owner with the utmost care and his dedicated 24/7 support. It's full of. The legendary Jeep brand's off-road capabilities are enhanced by a global electrification initiative that transforms the 4xe into a new his 4×4 in pursuit of the brand's vision of achieving zero-emission freedom and added 4×4 capabilities It has been. All Jeep brand vehicles will offer electrified models by 2025.
*Images are produced and owned by FCA US LLC and were taken in authorized off-road areas.Vehicle shown for illustrative purposes only
