Rochester, New York– Ithaca Hummus, the leader in fresh, clean-ingredient dips, announced the addition of marketing veteran and Better Half co-founder Alyssa Bonanno as chief marketing officer. Bonanno is an accomplished entrepreneur and marketer who brings extensive experience working with fast-growing, innovative consumer products companies. In this role, Bonanno will oversee the brand's strategic vision and will support Ithaca in expanding the company and creating opportunities for the brand to have a significant positive impact on the industry and drive exponential growth. Create.
A seasoned marketing professional with more than 12 years of experience in the media field, Bonanno previously served as one of Ralph Creative's creative leads and as a senior advisor and executive creative director at Bilt Technologies. In 2018 she co-founded the creative agency and consultancy Better Half, where she currently serves as Chief Creative Officer. Her past clients and collaborators include iconic brands such as Netflix, Amazon, Nike, Disney, Spotify, Equinox, Airbnb, Vans, and Match Group.
“We couldn't be more excited to welcome Alyssa to the Ithaca team,” said Chris Kirby, Founder and CEO of Ithaca Hummus. “We are extremely impressed with what we have accomplished to date and believe her vision, creativity and background are the perfect fit to grow both our brand and our relationships with consumers and customers. I am confident that she will lead Ithaca Hummus to the next stage of growth.”
Bonanno thrives by immersing himself in projects that excite, inspire, and impact. Her work on Match Group's “Match Made in Hell” campaign won multiple Cannes Lions, People's Voice Awards, Clio Awards, and YouTube Grand Prix Awards. She is particularly proud of the projects she is able to execute from start to finish, such as her Future Fit initiative, in which she works with founders and her CMO to lead large-scale national campaigns and brand refreshes. I am. She also counted Ithaca Her Hummus as a customer, but once the project began, Bonano understood the brand's immense potential and opportunity, and she immediately wanted to collaborate with them in a more influential position. I thought.
“I have been a long-time fan of Ithaca Hummus and especially appreciate the level of heart and soul that Chris has put into his business,” Bonano said. “We help founder-led companies like Ithaca grow their businesses in a way that aligns with their mission and values, while setting an example of how brands built on unwavering quality can be highly successful. It is my passion to serve other companies, and I am excited about the opportunity to support the Ithaca Hummus team in realizing the brand's complete strategic vision.”
Bonanno is a member of the Women Founders Collective and a Webby Awards judge.
Ithaca Hummus products are plant-based, vegan, Non-GMO Project Verified, gluten-free, and contain no artificial ingredients. As an alternative to chemical preservatives, Ithaca uses an innovative process called High Pressure Processing (HPP) to control the food safety of its products and preserve the nutrients and flavor of each ingredient. Ithaca products certified by the Detox Project as free of glyphosate residues also contain no stabilizers, binders, additives or emulsifiers.
About Ithaca Hummus
Founded by Chef Chris Kirby in 2013, Ithaca started as a food stand at the Ithaca Farmers Market and quickly grew to become America's fastest-growing hummus brand. Ithaca is made with high-quality, real ingredients and uses high-pressure processing to keep the ingredients fresh and nutritious. The brand offers nine chef-inspired hummus varieties, each boasting bold, intense flavors (Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive , Buffalo Ranch, Everyone Bagel, Grillo's Pickles) and mild salsa, medium & hot! Ithaca can be found in more than 8,200 stores nationwide at a variety of premium, natural and conventional retailers, including Wegmans, Whole Foods, Publix, Sprouts Farmers Market, Stop & Shop, CVS, and Gerson's. can.
For more information:
https://ithacahummus.com/
