In the evolving landscape of healthcare and life sciences, marketing innovations can directly lead to improved outcomes for patients and their families. The importance of innovation is why IQVIA Digital Enablement launched the IQVIA Visionaries program. This is to recognize industry leaders who are passionate about improving access, modernizing the delivery of medical and clinical information, and increasing the value of each initiative so that every touchpoint leads to better health outcomes. is.
At IQVIA 2024 Digital Innovation Summitwe were proud to honor and celebrate five outstanding leaders.
Pioneer of Personalized Omnichannel Solutions: Steve Rommeney, Associate Vice President of BI&A Data Strategy and Democratization, Lilly
At Lilly, Steve prioritizes solving customer pain points with innovative applications of data and technology. His approach includes designing and delivering advanced omnichannel solutions that deliver value exactly when and where you need it. He and his team are true champions of personalized interactions. In Steve's words: “Our health has always been personal. Every customer we interact with in their daily lives experiences personalization.” Steve's team works with customers where they are. Together, we are at the forefront of innovation, driving positive outcomes and reshaping our industry.
To revolutionize marketing efficiency for healthcare professionals: Sophie Peoples, Senior Director, Head of Oncology Data, Digital and Technology
Sophie's vision and leadership at GSK has revolutionized HCP marketing. By leveraging data-driven insights, her team achieved incredible efficiencies. The campaign will launch six times faster than her, reducing the schedule from her three months to her three weeks. Real-time insights into campaign performance reduce GSK's response times and lead to optimal use of resources. Sophie has proven to be a pioneer in business transformation, setting new benchmarks for efficiency in the industry.
On improving the customer journey in omnichannel programs: Nicole Benedetto, Customer Experience and Commercial Acceleration, Organon
At Organon, Nicole is spearheading the project to prioritize the customer journey, putting the customer, not the channel, at the center of engagement. By combining customer insights with sophisticated data and automation, she has delivered diverse omnichannel programs that have positively impacted Organon's portfolio. With her customer engagement rate doubling and her measurement response times improved, Organon is now more agile and able to make decisions at the speed of the business. Nicole's focus on customer-centric strategies has established her as a leader in using insight signals to drive portfolio performance and efficiency.
On applying behavioral insights to enhance customer engagement: Jim Gawley, Director of Digital Strategy, Specialty Franchise, Bayer
Jim leads a cross-functional team at Bayer dedicated to innovative digital strategies and the application of behavioral insights to enhance customer engagement. His team's key areas of focus are understanding the needs of HCP customers, driving more relevant sales team engagement, and improving customer support. Jim's team is setting new standards in the industry by using behavioral data as a leading indicator of prescribing intent and continuously improving customer relationships through data-driven insights.
On driving innovation with data and customer-level insights: Kim Borzillo, Global Director of Data Strategy and Innovation, Merck
Kim's tremendous success in product management, innovation, and strategic planning is powered by accurate data and customer-level insights. Her team at Merck is pioneering therapy-specific personalization innovation for HCP customers, dramatically improving the brand experience. Kim's work exemplifies a thorough commitment to driving innovation through a deep understanding of customer needs and preferences.
Congratulations to all Visionary Award winners
The 2024 IQVIA Visionaries represent outstanding examples of innovation, customer-centricity, and efficiency in the healthcare marketing ecosystem across capabilities, brands, and therapeutic areas. We are proud to partner with these leaders and their teams to shape the future of the industry, drive positive health outcomes and set new standards for excellence.
