Introducing the man behind Kajaria Ceramics: From dropping out as an engineer to building a Rs 20,000-crore empire – Lifestyle News

Kajaria Ceramics is highly regarded as one of India's most famous tile brands and has Bollywood superstars Ranveer Singh and Akshay Kumar as its ambassadors. While the Rs 20,000-crore behemoth commands attention, the story of the man who built its foundation is less well-known.

Ashok Kajaria, the visionary behind Kajaria Ceramics, embarked on an extraordinary journey.born in india, he ventured to the United States to pursue a degree in mechanical engineering. However, he rebelled against his customs and abandoned his studies and returned to India to join his family's foundry trading business.

During a sales expedition in the Gulf, Ashok encounters a foundry buyer who offers to accompany him to Spain to explore floor tile manufacturing. Ashok took this opportunity to travel to Spain and visited a number of factories. Inspired by his discovery, he partnered with Spanish giant Todagres to set up his own factory in India.

With Todagres' technical expertise, Kajaria opened its first factory in Sikandrabad (Uttar Pradesh) in 1988 with an annual production capacity of 1 million square meters.To move the brand forward, Ashok embraced marketing This bold move brought Kajaria Ceramics to market. Seizes supremacy in just two years.

Ashok Kajaria's unwavering determination and entrepreneurial acumen, coupled with Todagres' support, laid the foundation for the exponential growth of Kajaria Ceramics. Today, the brand stands as a testament to his vision and constant pursuit of excellence in the tile industry..