In an effort to empower its women delivery partners, Zomato has rolled out a ground-breaking initiative this year. international women's day. The food delivery giant has introduced the kurta as a new uniform option for its female employees, in addition to the traditional T-shirt. This initiative aims to provide women with greater freedom and comfort in the working environment.
According to reports, the introduction of kurtas to female delivery partners is an important step towards improving the work experience of women. The kurta has deep pockets on both sides and intricate embroidery, ensuring both functionality and style for the on-the-go woman.
Additionally, Zomato has collaborated with many brands to curate self-care packages for Women's Day. These packages are part of Zomato's broader commitment to celebrate and support women in various aspects of life.
Watch the video below.
The announcement was accompanied by a heartwarming video shared across Zomato's social media platforms, including Instagram, which garnered over 100,000 views. Netizens flooded the comments section with comments praising and thanking the initiative, including brands such as: Agio, Mama Earth, W for Woman It also expresses admiration.
One user commented, “Zomato, you have nailed your marketing strategy ✅, you inspire people more than anyone else.” Applauding the move, Ajio said, “Not all superheroes wear red capes, some even wear kurtas.” Mama Earth echoed this sentiment, writing, “Some bring choice, some bring good, and some do both.” In response to the overwhelmingly positive feedback, W for Women said, “@zomato knows nothing celebrates women like Kurtas!”
Zomato's initiative not only highlights the company's commitment to diversity and inclusion, but also sets a precedent for other companies to prioritize the well-being and comfort of their women employees.
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Date first uploaded: September 3, 2024 11:32 IST
