Campaign video features once-in-a-lifetime fishing experience for veterans who benefit from hospice and palliative care
Sunrise, Florida, April 12, 2024–(BUSINESS WIRE)–Interim HealthCare Inc., the nation's leading network of home care, senior care, home health, hospice and medical staffing services, wins the Aspect Marketing & Advertising Award in the Video or Television Campaign category. Did. Entry: “Creating Memories at Every Stage of Life: One Veteran's Hospice Story.” Sponsored by Aging Media Network, the program is designed to recognize the best in marketing and advertising in the home health, hospice and skilled nursing industries.
Watch the full video “Making Memories at Every Stage of Life: One Veteran's Hospice Story” here.
The award-winning campaign video, created by Optimum Productions, features the story of Greg, a U.S. Navy veteran and avid fisherman from northern Wisconsin who lives with Parkinson's disease. Through the ingenuity and support of Greg's caregivers at City of Madison Interim Healthcare, Greg had the opportunity to spend another day on the boat with his family, fishing rod in hand. This tour is made possible thanks to a partnership with Sheep Dog Impact Assistance, a nonprofit organization that provides charitable services to benefit veterans through outdoor adventure. This meaningful occasion provided Greg and his family with moments and memories to cherish for years to come.
This video campaign is now available as a marketing asset at all Interim HealthCare franchise locations throughout November 2023 in honor of Veterans Day. The package included first-person interviews, fishing trip visual content, and long- and short-form storytelling suitable for electronic distribution and social media promotion. In addition to telling a moving story about one person's experience, this video was also effective in dispelling misconceptions about hospice and highlighted the importance of volunteering in conjunction with hospice care.
“At Interim Healthcare of Wisconsin, we believe in a life-affirming approach to hospice care. It's time to dispel the myths of hospice and explore ways to bring life to every step of your journey.” Co-Owned said Stephen Alessandro. Affiliated with Interim Health Care and Hospice of Wisconsin. “We were honored to partner with the local arm of the Sheepdog Impact Support Group to serve Greg, who dedicated his life to this country, and his family who supported him.”
With the hospice industry expected to grow from $4.21 billion to $4.73 billion in 2024, Interim HealthCare's hospice services remain in high demand. In addition to providing world-class clinical care, Interim HealthCare has been providing individualized, coordinated hospice care that brings safety and comfort to patients and families for more than 50 years. The company's hospice care team is dedicated to addressing the emotional and spiritual needs of terminally ill patients and their families so they can find comfort and joy when they need it most. This begins with creating an individualized hospice care plan that respects your loved one's wishes, priorities, and goals on their end-of-life journey. Interim HealthCare is also focused on keeping families at the heart of our extensive network of trained health care professionals who can provide a full range of services.
“Just because hospice is at the end of your life doesn't mean it's the end of your life. Hospice can be a fulfilling and dignified experience. Our interim health care franchise partners are “We are deeply connected to Interim HealthCare and focused on providing the highest level of clinical care,” and “excellence at every stage of life,” said Paul, president and CEO of Interim HealthCare.・Mr. Mastrapa said.
Click here to see the complete list of winners in each category.
For more information about Interim HealthCare and current job openings nationwide, please visit www.interimhealthcare.com/careers.
About Interim HealthCare Inc.
Founded in 1966 and First in Home Care®, Interim HealthCare Inc. is a unique company that combines a commitment to local ownership with the support of national organizations that develop innovative programs and quality standards. The only major franchise brand in its category to offer a complete continuum of care, the company strives to improve the delivery of home health and staffing services through more than 330 locations serving the United States. Entrepreneur magazine has ranked him #1 for six consecutive years. Franchisees employ nurses, therapists, aides, companions, and other health care professionals who provide 25 million hours a year to address a variety of home health, senior care, hospice, palliative care, and other needs. We provide home care to 190,000 people, as well as telehealth and care coordination services. care, pediatric care, and medical staff needs. For more information or to locate an Interim HealthCare office, please visit www.interimhealthcare.com.
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