san diego, April 12, 2024 /PRNewswire/ — InnoVision Marketing Group san diegoThe full-service advertising agency, based in , has been selected as the designated agent for Buddy's Bar-Bar-B-Que, an East Tennessee bar and barbecue popular with tourists and locals alike. Through this new partnership, InnoVision Marketing Group will work closely with Buddy's bar-bq to develop a comprehensive marketing and communications strategy to support the rebranding campaign and planned expansion throughout the Southern United States.
Buddy's Bar BBQ Clinton store.
Buddy's bar-bq brand is of knoxville Established in 1972, we are a popular fast-casual bar-barbeque restaurant. We offer an extensive bar BBQ menu, from slow cooked pulled pork, chicken and beef to smoky wings, smoky dawgs, many delicious sides, and our locally famous hush puppies and hot beef. fudge cake. With his 19 stores in Tennessee, Buddy's bar-bq is poised to enter new market segments in surrounding states and introduce his incredibly successful franchise model.
Buddy's customer base spans generations. It is not uncommon for four generations of one family to eat at one table. The brand is woven into the fabric. east tennessee We add color to the dining scene by always providing a welcoming and relaxing atmosphere where our customers can enjoy their meals in comfort. At Buddy's, we focus on Southern hospitality and quality ingredients, and with all our meats hickory-smoked daily, we offer a menu suited to the most discerning barbecue palate. In order to honor and support our mission of being a restaurant that better serves our community, we offer fresh, fast and delicious BBQ at very affordable prices.
“We are proud to be a third-generation, family-owned restaurant offering the convenience of drive-thru and comfort food at all of our locations.” mark lemoncelli, co-owner and CEO of Buddy's Family of companies. “Our success for more than 50 years is based on the tradition of fresh hickory-smoked barbecue, combined with prompt, courteous, and friendly service to deliver hearty meals at reasonable prices. We are thrilled to be working with InnoVision. Their unique insight and deep expertise in the fast-casual dining space will strengthen Buddy's Bar BBQ, strengthen our brand, and propel us toward future expansion. I’m sure you’ll give it to me.”
InnoVision Marketing Group performs all services in-house and delivers everything under the marketing umbrella, adjusting the price and scope of each customer partnership based on the company's growth stage. InnoVision represents brands in multiple categories including airports, automotive, and airlines. Fast Casual Dining, Food and Beverage, Healthcare, QSR, Soft Drinks, Retail, Tribal Government, Economic Development, Nonprofit.
of san diegoThe , based agency will work closely with the Buddy's bar-bq team to deliver rebranding and Develop and execute comprehensive expansion strategies. Once the new brand and strategy is established, the agency launches new creative campaigns throughout the term. knoxville-Designated market area.
“It is a great honor to represent Buddy’s bar-bq, they are a world heritage brand. knoxvilleAnd their roots run deep in the community.” rick militi, CEO and Executive Creative Director of InnoVision Marketing Group. “They represent tradition, family values, and quality. And when it comes to Southern barbecue, they couldn't be more authentic. It's amazing to see them evoke feelings of nostalgia in guests, but it's also true for generations. It makes sense if you look beyond the “The fact that they have persevered, and in this age of high prices, they still offer a quality dining experience at an incredible price in the same location.'' ”
InnoVision's portfolio and franchise marketing expertise positions it as the ideal strategic partner to advance Buddy's bar-bq's goals and expand its reach. InnoVision Marketing Group recently began offering global franchise opportunities to provide clients with the tools to succeed in the franchise and fast-casual industry. The agency currently represents three of his other fast-casual brands. Huey Magoo's Chicken Tenders, Island Fin Poké Co., crack boba.
For more information about Buddy's bar-bq, visit BuddysBarBQ.com/. To learn more about InnoVision Marketing Group, click here or email us. [email protected].
About InnoVision Marketing Group
What started as an idea on how to better serve customers has turned into a brand that stands out among other brands. InnoVision Marketing Group is a full-service, nationally recognized agency with clients across the country and around the world. Inspired by the intensity and style of new york For agencies, we've taken innovation to the next level by integrating proprietary digital technology into our services.
Everything from branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content is done in-house, delivering unparalleled quality and value to our clients. , provide permanent service. impact. Our goal is to ensure our clients' businesses succeed in all aspects of branding and marketing. We put our unique culture at the heart of everything we do and believe that the happier our team is, the better the work we produce. This is what we remember every day. For more information about InnoVision, visit TeamInnoVision.com.
About Buddy's BBQ
Buddy's Bar-B-Que was founded in 1972. tennessee favorite. Buddy's Family operates on a unique philosophy of treating guests as if they were in our own home. In 1966, Buddy helped his wife Ramriel become the owner of her first restaurant, Pixie Drive Her Inn, investing in her energy and talent. Seymour, Tennessee.
People drove hours for their homegrown buffet, and business doubled in a year. Ramriel and Buddy decide it's time to find their speciality and take their barbecue to their old home. Alabama It was what they longed for.they couldn't find a bar bbq east tennessee It suited our taste, so we made it ourselves. Buddy soon quit his finance job and joined Ramriel's new barbecue ambitions. With the help of guests, they perfected Buddy's signature flavors. Everything was original to Buddy's, from the dry rubs and barbecue sauces to the delicious sides and desserts. The first store bearing the Buddy name opened in 1972 at 5806 Kingston Pike, New York. west knoxville And it has been operating at that location for over 50 years.
From these humble beginnings, Buddy's bar-bq became a popular dining spot at the 1982 World's Fair, and new locations were quickly added as people began to recognize Buddy's as a famous restaurant. tennessee Bar BBQ tradition. In 1988, buddy smothers He was recognized as Restaurateur of the Year and was elected president of the Tennessee Restaurant Association. After Buddy passed away in 1992, his three children took over management of the restaurant, and the business flourished, winning numerous regional awards and gaining popularity, resulting in the creation of additional restaurants. did. Now, with the next generation of Buddy and his extended family at the helm, Bar-Bar-B-Que is poised for further success and expansion while maintaining the quality and value his restaurants are known for. For more information, please visit https://buddysbarbq.com/.
contact:
bianca casaudish
Vice President of Public Relations
InnoVision Marketing Group
[email protected]
Source InnoVision Marketing Group
