Spendvesting is a financial concept that combines the principles of investing and spending. Developed by multipl, this approach blends lifestyle goals and investments to help consumers live the lifestyle of their dreams while building a secure financial future. It also points out that 50% of Indian investors are in the 26-34 age group, indicating that the strategy resonates with millennials and Gen Z.
“Spend investing is more than just a financial strategy. As interest and participation in spend investing increases, we are capitalizing on India’s digital economy boom, expected to reach $1 trillion by 2030. Participation will reach a wider audience,” said multipl co-founder Paddy Raghavan, adding that millennials and Gen Z prefer fintech startups for customized investment advice.
This report, in collaboration with Blume Ventures, Augmont – Gold for All, DSP Mutual Funds and EaseMyTrip, tracks the evolution of India's spending habits, moving away from traditional banking and credit usage to a spend-investment approach and a stable economy. We support positive habits for the future. . It addresses the growing problem of credit card defaults and debt accumulation among young people and emphasizes the need for financial discipline.
Investing Investing simplifies the demands of modern financial literacy by integrating investments in short-term debt, hybrid mutual funds, and digital gold with everyday life expenses such as travel, gadgets, and insurance, allowing you to maximize returns on your investments and businesses. We aim to promote healthy and valuable spending habits through donations from . Partner brand.
Founded in 2020 by Paddy Raghavan, Jags Raghavan and Vikas Jain, Multipl rewards users for saving for future expenses by encouraging ethical and more conscientious consumption. I'll give it. In fact, this discourages users from making purchases on credit, which can strain household budgets.
