One student earned a degree in marketing after studying Taylor Swift.
Eve Graham, 23, wrote a 12,000-word paper on how pop megastars use their platforms to communicate with fans and build brand loyalty.
The University of Stirling graduate achieved a 2:1 in her Bachelor of Marketing with an 82% on her paper.
Eve, from Argyll and Bute, Helensburgh, said of the Blank Space star:
“It focuses on how she communicates with her fans, and that was a very personal experience for me.
“I met her when I was 17 on the 'Reputation' tour in Manchester. She knew my name because I was very active on social media.
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“It was the best thing that ever happened to me.
“I learned so much about fandom communities. I have a deep understanding of people's behavior and the psychological aspects of it as well.''
“Because of that community and the actions of its people, I was able to earn a degree in marketing.”
Eve currently works for Virgin Atlantic and is scheduled to meet Taylor six times this year on the Ellas tour.
We reported in December how Briton Taylor, who is dating NFL player Travis Kelce, was building a £10m private estate in London to use as a Euro base.
