This partnership will enable Hypothesis to provide Togglehead with proactive decision-making and support across the campaign management pipeline.
Hypothesis, a comprehensive AI-powered influencer marketing platform, has partnered with Togglehead, an independent digital agency. Hypotheses power Togglehead's data-driven approach to running powerful marketing campaigns for your agency. Through this partnership, Hypothesis will serve as a central platform of information, insights, and tools that enable Togglehead to make proactive decisions and support the entire campaign management pipeline.
More and more brands are considering working with creators and influencers as an integral part of their overall marketing strategy. But in this largely unorganized space, agencies often find it difficult to find the right talent to fit their client's brand. This is where Hypothesis' social prediction engine comes into play. This allows agencies and brands to discover the right creators with detailed creator and audience filters, conduct outreach, and automate campaign performance tracking all in one platform.
The partnership between Hypothesis and Togglehead represents an important step in continuing to evolve and innovate the agency's approach to influencer marketing by simplifying and streamlining a complex process. Hypotheses enable Togglehead to make smarter decisions by providing actionable insights across all aspects of your marketing campaign. This includes using advanced filters such as demographics, growth rates, and interest-based targeting to identify the best influencers, automate creator and content recommendations, and accurately predict creator performance. Includes the ability to closely track and optimize each content type and format. Achieve your clients' campaign ROI in the most efficient way.
said Himani Agrawal, Senior Vice President of Products and Analytics at Hypothesis. By leveraging decades of knowledge gathered by connecting creators and brands, we focused on enabling influencer marketing using a data-driven process in an extremely easy-to-use interface. , we're committed to powering Togglehead with innovative AI-enhancing tools. Hypothesis is a first-of-its-kind platform that addresses the challenges of limited access to verified creator information and the challenge of navigating the “many” to find the “one.” This, along with automated campaign tracking, can save you time and improve the efficiency of your influencer marketing overall. ”
Aatef Bham, co-founder and digital business director at Togglehead, added: At Togglehead, we are committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis embodies that commitment.
In the dynamic landscape of digital marketing, leveraging artificial intelligence is essential to staying ahead of the curve. Hypothesis brings a new dimension to our influencer and his marketing teams and their capabilities, allowing our marketers to analyze and optimize campaigns with unprecedented accuracy. This partnership will allow Togglehead to offer clients a more strategic, data-driven approach to influencer marketing. ”
