Last year, Ke Huy Quan, who won Best Supporting Actor for Everything Everywhere All at Once, celebrated with an In-N-Out burger at the Vanity Fair party.
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One of the most embraced awards season trends has nothing to do with the red carpet. It's about the post-show ritual of picking up a burger and fries at In-N-Out, hopefully with the trophy in hand.
In-N-Out has long been a favorite on Hollywood's big nights, but Paul Giamatti's enthusiastic endorsement after winning the Golden Globes has taken the restaurant to a whole new level of fame. Still in a tuxedo, the actor made a pit stop inside the chain's Westwood outpost before heading to the after-party, where his newly acquired statuette gleamed on the table. The burger joint then made a cameo appearance in Jimmy Kimmel's Oscar promotional video. barbie cast. Ryan Gosling declares as he pulls out a red and white bag. This is like a cool social media trend that's going to be popular before the Oscars,” Kimmel corrects. “Actually, I think the trend is he's In-N-Out.” rear After winning the Oscars, actually the Oscars. ”
Giamatti told reporters at the Critics' Choice Awards that In-N-Out was his chosen venue after the show. The reason: “It's a big special treat for New Yorkers. This is just a good burger, but you can't get it in New York.”
Two-time Oscar-winning producer and eight-time director Glenn Weiss has been joining In-N-Out after the show since 2017. “It’s such a draw,” he says. “Where do you want to go after a very long ceremony?” In-and-out, of course. ”
In-N-Out burgers are also popular. vanity fair The Oscar Party celebrates its 30th anniversary this year.Sarah Marks vanity fair's director of special projects recalled when In-N-Out was presented to police, firefighters, crew and vendors at the magazine's first Oscar party in 1994, and noticed the stars' jealous reactions. After that, In-N-Out's menu became an important part of the event. “I think if we stop, our guests will have an outdoor activity,” she says.
The party handed out more than 1,500 hamburgers. The cheeseburger and double double are the most popular. “If you're looking to serve a late night meal at the end of an exhausting awards season, there's no better option,” says Marks.
In-N-Out's geographic exclusivity — the chain has expanded to Arizona, Nevada, Utah and Texas, but most stores are in Southern California — appears to be a key part of its appeal. (A company representative declined to be interviewed because he doesn't like publicity.) THR For this story. )
“In-N-Out has always been a cultural icon in California,” said Stacey Jones, CEO of marketing agency Hollywood Branded. “It's simple, nostalgic, and accessible. , it is affordable,” he added.
Plus, there are levels of coolness. “It could have easily been done at Jack in the Box or McDonald's, but In-N-Out has a different vibe,” Jones added. “It's not just like fast food. It's just a little bit more shiny.”
This article first appeared in the March 6 issue of The Hollywood Reporter.Click here to subscribe.
