HOLOPLOT has announced the appointment of Jocelyne Bückner as its new Head of Marketing. Based in Germany, Bückner brings more than 15 years of marketing experience gained in a variety of senior positions, including her most recent leadership role as director of brand and corporate communications at d&b audiotechnik. I'm taking advantage of it.
Bückner, who reports to HOLOPLOT CEO Roman Sick, had been following the rise of HOLOPLOT and its market, but explains that his first live experience with the X1 system was the deciding factor in joining the company.
Mr. Buckner is looking forward to taking the brand to the next level, responsible for both the experiential initiatives and the more hands-on, “fundamental” marketing aspects of HOLOPLOT product launches. “Every element within this department represents the culmination of my previous work experience. I'm excited to work with a company that allows me to do everything myself,” she says.
Buckner said he will strengthen the marketing team's continued role in building the HOLOPLOT brand over the long term and nurturing the brand to further enhance its reputation as a leader in the audio industry.
“We plan to launch several new products in various markets, so our main goal is to effectively communicate all our efforts,” Buckner said. “The industry is beginning to realize the full power of HOLOPLOT technology and the value derived from it has the potential to improve business outcomes and bring in more than just an experience.”
Leveraging its experience in scaling up marketing functions, HOLOPLOT also aims to expand its partner marketing program and foster mutual growth between the company and its partners.
Bückner will join the rest of the HOLOPLOT team at ISE 2024.
