Credit: Dry by Jo Coenen Studio via Unsplash
Fresh off its successful run in 2023, Havas continues to grow through an acquisition strategy.
Global Advertising Group announced the acquisition of Wilderness, bringing social marketing expertise to Havas around the world and enhancing its existing social media offerings.
Wilderness joins Havas Play, gaining access to the network's global reach and customer base and contributing to its growth story.
Havas reported organic growth of 4.4% in the year to December, with net revenue of 2.695 billion euros.
Arnaud de Puyfontaine, chairman of Havas' parent company Vivendi, said the company has pursued a targeted acquisition strategy and forged important alliances in technology, including artificial intelligence.
“Havas continues its strong activity of targeted acquisitions, with 10 new distributors joining the group in 2023.
“The group will work with Uncommon, the UK’s most awarded independent creative agency, Pivot Roots and PR Pundit in India, HRZN and Eprofessional in Germany, and Noise in Canada, to create strategic and specific We have strengthened our positions in activities: Australian Public Affairs in Australia, Cunha Vaz & Associados in Portugal and Klareco in Singapore have also strengthened their international H/Advisor networks, leaders in strategic communications.
“Havas also has investments in the United States with Trinity Lifesciences, a global life science solutions leader.”
Recently acquired Wilderness was founded in 2015 by Tom Jarvis and has grown as an in-house partner to major entertainment brands including Sony Pictures, 20th Century and Universal Pictures.
Havas said Wilderness quickly expanded this entertainment-driven social approach into new areas such as food and beverage, FMCG, travel, fashion and technology.
London-based Wilderness staff will relocate to Havasu Village London. Nick Wright, Chief Growth Officer at Havas Media Network UK, will be responsible for the strategic integration of Wilderness.
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