Hakuhodo DY Holdings will establish a new company that will serve as the core of Hakuhodo DY Group's digital marketing. The company name has not yet been decided.
This is part of the group's new medium-term management plan starting in fiscal 2024. The new company, based in Tokyo, will employ approximately 3,000 people and will be led by group chairman Yuzo Tanaka and president Hiroto Kosaka.
The business is scheduled to start on April 1, 2024, and the group's digital marketing business companies DAConsortium (DAC) and IREP will be incorporated, and digital marketing knowledge and resources from the group's other business companies will be combined to form the group's We will continue to strengthen the digital marketing field. A new digital core company.
The new company aims to become a top-class digital marketing company in the industry by consolidating resources and strengthening its operational structure to improve productivity and profitability.
Just recently, the Hakuhodo DY Group announced its “transformation from an advertising agency group to a creative platform'' in its medium-term management plan.
and ConsumerThe HDY Group aims to be a group that uses creativity as an edge to connect and create the future. Consumer, businesses and society create new relationship value. Consumer insight means seeing people not just as shoppers or consumers through the corporate eyes, but as holistic individuals with their own unique lives.
To this end, we will strengthen the growth and profitability of the entire group by identifying six business areas of focus and promoting the expansion and collaboration of each business.
In particular, within the marketing business, which has supported the entire group as a pillar of earnings, the digital marketing field is an area where the market is growing rapidly, changes rapidly, and competition is fierce.
“In order to meet the digital marketing needs of our customers, we believe it is urgent to further accelerate the sophistication of our services and the strengthening of our response systems, and to increase our competitiveness in the market.''
MARKETING-INTERACTIVE has contacted Hakuhodo for more information.
Related article:
Hakuhodo updates its logo
Hakuhodo acquires Unified Communications Group
