Excerpt from press release
GreenVenus has established a strategic partnership with Plant Research (NZ). Together, the companies aim to pioneer the development of new field pea varieties without undesirable traits such as bean odor and indigestion, and strengthen the climate resilience of global cultivation.
GreenVenus said the partnership is focused on producing premium, clean protein ingredients for human and pet consumption and promises to reshape the market landscape. Although soybean currently dominates the plant protein market, accounting for more than 60% of total plant protein sales, the demand for pea protein is rapidly increasing worldwide. According to GreenVenus, this surge is due to its superior amino acid composition, bioactive peptides, fiber profile, and allergen-free nature compared to other plant protein sources.
“Plant Research (NZ) brings elite competitive pea lines and breeding expertise to the GreenVenus research,” said Adrian Russell, CEO of Plant Research (NZ). “This partnership will accelerate the development of innovative high-yielding varieties, resulting in increased profitability for producers and superior protein options for consumers and the animal feed sector. .”
Despite their excellent dietary advantages, field pea varieties still face challenges in achieving maximum yield and demonstrating resilience to changing climatic conditions. Although breeding efforts have introduced some modern varieties that are resistant to common diseases, they are insufficient to control high disease rates and extreme climate pressures in unfavorable years. It turns out.
“GreenVenus' cutting-edge Primavera gene editing technology and gene discovery tools, integrated with cutting-edge machine learning approaches, are poised to accelerate the creation of next-generation varieties,” said Dr. Shiv Tiwari, CEO of GreenVenus. says. . “These varieties are expected to exhibit popular traits that quickly adapt to changing climates and meet industry requirements for clean, taste-neutral proteins.”
Plant proteins are poised to play an important role in carbon offsetting by replacing carbon-intensive animal protein sources in human diets and animal feed, Green Venus said. Overcoming hurdles such as legumey flavor and indigestion is an important step towards increasing adoption and contributing to a more sustainable future.
GreenVenus is an innovative agritech business committed to delivering superior fruits, vegetables and grains with increased nutritional value, improved taste and reduced food waste.
