TOMASZ DYL was only 17 years old when he founded GottaBe!. marketing agency. His vision was clear from the beginning. We build bridges between brands and ethnic minorities and promote marketing models that are inclusive and accessible to all.
Since GottaBe! was founded as a PR agency focused on the Polish community, under Dill's stewardship as Managing Director, GottaBe! has evolved into a full-service agency that transcends cultural and language barriers. .
“As a Polish person living abroad, I noticed similarities between myself and many others. And there is also a willingness from brands to reach out to the Polish community. And I wanted to help brands achieve that,” Dill told Eastern Eye.
Gottabee! We cater to a variety of ethnicities, including Asians, Eastern Europeans, and South Americans. The client roster includes Western Union, O2, Easjyet, Shelter and Lebara.
Gottabee! He has worked across industries including FMCG, technology, finance, telecommunications, and pharmaceuticals.
“What makes us most unique is that we have our own field team who can speak 45 languages,” said Dill, 32, highlighting the marketing agency’s unique selling proposition .
“We help brands discover new audiences and connect the two dots,” he added.
At the 2023 GG2 Leadership and Diversity Awards, GottaBe! Marketing won the Independent Administrative Agency of the Year award.
Dill said GottaBe!'s success is based on its ability to connect brands with new audiences through a multifaceted approach that includes online and offline strategies, from social media to in-person interactions.
He added that he promotes a culture of diversity, inclusion and innovation within his team. “The essence of multicultural marketing is not only the strategy, but also the people who make that strategy a reality,” he said.
He added: “We have a culture of embracing different cultures and traditions and learning about different festivals and local celebrations. We also have colleagues from all over the world who come and share them and share them with our team. We welcome you to work with us. We welcome you to work with us. Learn how we can better prepare them.”
Gottabee! offers staff training programs and hosts regular discussions on equity, diversity, and inclusion.
Dill said it's important to lead by example and lead through collaboration.
In the face of hurdles in the marketing industry, such as budget cuts due to economic strains and a competitive environment due to fewer project briefs, Gottabe! We have continued to focus on choice.
Recognitions such as winning the GG2 Leadership and Diversity Award reflect the quality and competitiveness of an agency's work.
“Winning this award is very important and is a testament to our team,” Dill said. Currently, his team has 12 members.
Dill recognized the hurdles that lay ahead, particularly the need to educate and train new talent on the nuances of multicultural marketing, and the need to demonstrate to clients the tangible value of both digital and traditional marketing strategies. I am.
Born into a family with a strong work ethic and ingrained in him the belief that hard work pays off from an early age, Dill's journey is a testament to perseverance, innovation, and adaptability.
When Dill came to England from his native Poland at the age of 13, he did not speak English. He attended secondary school, university and graduated from Solent University in Southampton with a degree in Marketing in Advertising Management, laying the foundation for his professional aspirations.
Although entrepreneurship is 24/7, Dill emphasized the importance of setting boundaries to enjoy life beyond work.
For Dill, it's important to balance the demanding world of business with her personal life and self-care.
Engaging in hobbies like reading, listening to podcasts, playing squash, and spending quality time with friends and family are important to recharge, he said.
Travel also plays an important role, not just as a means of relaxation, but as an opportunity for learning and inspiration.
From the bustling markets of Mumbai, India to the tranquil beaches of Goa and the technological innovations of Europe, each destination offers a fresh perspective that fuels GottaBe!'s creative thinking and strategic insight. His role models include Richard Branson and the late Steve Jobs.
In 2022, Dill furthered his education at the University of Oxford, joining the prestigious Goldman Sachs 10,000 Small Businesses program, which bridges academic theory and practical entrepreneurship.
Dill said at the time that he stepped back from the business and left day-to-day operations to his team. This sabbatical allowed him to focus on personal growth and learning, aiming to become a more effective entrepreneur.
Upon his return, Dill implemented new strategies and improvements to the business, inspired by Jobs' experience.
After being ousted from the company he founded, Apple's late founder took time to think things through before returning with renewed vigor to take the company back, Dill said.
He sees parallels in his own experience, emphasizing the value of taking time to develop yourself and applying those lessons to running a business and strengthening customer relationships.
