Alphabet Inc.'s Google is standing its ground in response to growing criticism and concern over changes to its core services mandated by landmark EU technology regulations. The tech giant's stance will be articulated by Oliver Bethel, the prominent figure who heads Google's EMEA competition team, at a workshop organized by the European Commission.
Bethel's remarks highlight the complex trade-offs Google will need to make to balance its various interests as it implements the Digital Markets Act (DMA), according to documents reviewed by Reuters. .
The DMA, which went into effect on March 7, gives users the ability to remove Google's pre-installed software and apps and restricts Google's explicit consent to data usage and personalized ads across Google's suite of services. Enforce important changes, including asking for consent. Additionally, Google is currently prohibited from favoring its own services or products over those of its competitors on its platform.
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The DMA designates companies like Google as gatekeepers to control access to its platforms, with the aim of curbing the dominance of Big Tech, promoting fair competition for small businesses, and increasing choice for users. doing. Despite the intent behind the regulation, a variety of industries, from shopping comparison sites to hospitality and travel industries, have expressed dissatisfaction, claiming that Google's adjustments are not in line with DMA guidelines.
Among the complaints raised, some competitors have lamented worsening search traffic results following the changes. Bethell recognizes the complexity of revamping Google's search engine, and says it is essential to take advantage of the new opportunities presented by DMA while mitigating risks to user privacy and security. I'm emphasizing it.
Source: Reuters
