The Craft Beer Marketing Awards (CBMAS), affectionately known as The Crushies, proudly announces the start of the 2024 Awards Season, marking a significant milestone as the competition enters its fifth year. CBMAS accepts applications from craft beverage industry creatives from around the world, including craft beverage manufacturers, their distributors, artists, and marketing partners.
Founded in 2019 by EGC Group's Jim McCune, Jackie DiBella-Curry, and Ernie Canadeo, CBMAS aims to recognize the artistry and creative marketing and branding efforts of breweries, designers, and agencies. It has evolved into the first international awards program dedicated solely to craft beverage industry. These efforts play a vital role in differentiating your products within the retail market.
None of this would have been possible without the generous support of this year's sponsor, The BevPros. BevPros is a DHL company that provides barrel management and beverage supply chain expertise to the beverage industry.
New for 2024 Awards Season:
Global only category
CBMAS has moved to a fully global competition, eliminating regional distinctions and allowing all participants to compete for the title of best in the world in their respective categories. The judging process relies on a robust and transparent digital scoring system, evaluated by a prestigious panel of over 600 international beverage, marketing and design experts.
“We have done away with local regions and all entries will now compete against other entries as well as those submitted from anywhere in the world. This change will increase the creativity and innovation of the already intense competition. We believe in promoting sexuality.” Jim McCune, CBMAS Co-Founder
Global Crushies are awarded only to the top performers in each category, while Platinum Crushies and Gold Crushies recognize those who achieve the next highest ranking score. A complete list of categories can be found on the official website. here.
Compete by type of drink
Recognizing the expanding world of craft beverages, CBMAS is also seeking entries from outside of craft beer. Currently, hard seltzers, non-alcoholic beers, ready-to-drink cocktails (RTDs), and ciders/meads can only compete within their own beverage types. against each other.
Isuzu beer truck design competition
CBMAS has partnered with Isuzu Commercial Trucks of America to offer an exciting new complimentary category. Design a beer truck wrap celebrating craft beer for a chance to have Isuzu's Ultimate Craft Beer displayed on his truck at his 2024 Craft Brewers Conference in Las Vegas! Designers get bragging rights! Earn and pass (4) CBC events!
“Isuzu is proud to partner with CBMAS and sponsor a celebration of craft beer creativity.” Brian Tavel, Assistant Vice President of Marketing It will be a great canvas to show off the industry's creativity during. Cheers to all the creators who are moving our industry forward in style!”
Consumer Crushie Winner Map
New this season, the Crushie Winners Map aims to drive foot traffic to award-winning brands by increasing exposure of business locations to consumers.
“Our vision behind the new Crushie Winners Map is to help craft enthusiasts discover exciting new beverage brands within the world of Crushie Winners.” Jackie DiBella Curry, CBMAS co-founder
Consumers can explore award-winning locations and plan their visits. crashesmap.com.
CBMAS Contest Timeline
• Early Entry Period: October 9, 2023 to November 27, 2023
• Full entry period: October 9, 2023 to February 5, 2024
• Review period: March 6, 2024 to April 11, 2024
• Winners Announcement: Week of April 21-24 during the Craft Brewers Conference
A live-streamed awards ceremony is scheduled during the 2024 Craft Brewers Conference in April in Las Vegas, Nevada, and will bring together marketing professionals from the brewing industry, including hard seltzer, RTD, and cider/mead, from around the world. is accepting entries.
During the 2023 CBMAS Awards Season, the largest ever, 320 notable Crushie Awards were awarded to outstanding brewers, designers and marketing agencies from around the world. This momentous milestone was revealed during a live ceremony held at the Craft Brewers Conference in Nashville, Tennessee in May.
In anticipation of future awards, the next presentation will be at a conference in Las Vegas, Nevada, scheduled for April. The acclaimed “Crushie” trophy is ingeniously crafted as a fully functional tap handle, a testament to industry craftsmanship, and proudly made in the USA. steel city taps.
About the Craft Beer Marketing Awards
Established in 2019, the Craft Beer Marketing Awards (CBMAS) aims to recognize marketing excellence within the craft beverage industry. From “Best Can Label Design” to “Coolest Taproom,” “Best Website” to “Best Original Video,” CBMAS provides a platform to showcase excellence in all aspects of craft beverage marketing. Masu. For more information, please visit the official website thecrushies.com.
