Exclusive data from Marketing Week's 2024 Careers and Salaries Survey shows that the gender pay gap for full-time workers has improved, but by only half a percentage point.
Full-time female marketers earn, on average, 16% less than their male counterparts, according to the exclusive 2024 Marketing Week Career & Salary Survey.
This figure represents a slight improvement from 2023, when the gender pay gap was 16.5%.
It’s still much higher – more than twice as high – However, the national average recorded by the Office for National Statistics in April 2023 is 7.7%.
ONS Calculate the gender pay gap The difference between the average hourly wages of men and women (excluding overtime pay) as a percentage of the average hourly wages of men. This figure is a measure of all jobs in the UK, rather than the difference in pay between men and women for the same job.
Marketing Week's analysis shows that the gender pay gap in marketing has improved over the past five years, although significant gaps still exist.
2020 data reveals a whopping 28% difference. This means that in 2022 he dropped to 23%, and in 2022 he dropped further to 12.6%, but last year he rose to 16.5%.
In this in-depth feature, Marketing Week digs deeper into 2024 pay data, reveals gender disparities by seniority and department, and analyzes what's going on.
Over the coming weeks, Marketing Week will be publishing a series of exclusive news and features based on the results of our 2024 Careers and Salaries Survey, including the impact of budget tightening, the pay gap and the current state of marketing salaries. Click here to see all the content we've published so far.
