Omaha-based healthcare company Fusion has won industry recognition for its innovative brand launch and creative environmental graphics at its new headquarters. These honors highlight the creativity and innovation of Fusion's internal marketing team and highlight their critical role in the company's recent achievements. The team's efforts not only redefined Fusion's brand identity, but also enhanced its work environment to reflect the company's dynamic culture and forward-thinking outlook.
Brand identity revolution
In a strategic effort to unify its corporate image, Fusion embarked on a comprehensive rebrand, culminating in the announcement of a new parent brand and two revamped business units in late 2023. Organized through a multi-pronged campaign, the effort leveraged email, social media, and more. Media, public relations, printed materials, promotional materials, and paid digital marketing activities. This broad-based approach was aimed at educating a diverse audience, including Fusion employees, medical professionals, facility partners, the local Omaha community, supported nonprofits, vendors, and media partners. . The campaign's success was highlighted by recognition from the Silver Creative Nebraska Award and Graphic Design USA's American Graphic Design Awards, which recognized Fusion's innovative branding efforts with global giants such as McDonald's, the NFL, and DreamWorks. They were praised side by side.
Enhance your workspace with environmental graphics
The Fusion headquarters redesign represents another aspect of Fusion's brand revitalization. By integrating environmental graphics into the workspace, Fusion physically embodies its reimagined brand identity. These designed spaces tell a story and encapsulate what makes Fusion unique: our dynamic culture and forward-looking perspective. An environmental graphics project in collaboration with RDG Planning and Design and Renze also won a Silver Award at the Creative Nebraska Awards, further proving the marketing team's creative capabilities.
Evaluation and future prospects
“Our team demonstrated exceptional creativity and innovation throughout these processes,” said Tara Sprakel, chief marketing officer at Fusion. “The high standards they have set are evident in every aspect of their brand campaign and environmental graphics. I am extremely proud of their work.” This sentiment was echoed by many more, including team members and medical professionals. The broader Fusion community agrees, expressing excitement about the company's new look. Winning the prestigious award puts Fusion's marketing efforts in the spotlight and sets a benchmark for creativity and innovation in corporate branding and workspace design.
As Fusion continues to evolve, the impact of these branding and design efforts is expected to ripple throughout the company and strengthen its position in the healthcare industry and beyond. By fostering an environment that reflects its core values and mission, Fusion improves the lives of everyone it touches, while staying true to its commitment to lead with humility, drive, and positivity. We are preparing ourselves.
