When contacted by MARKETING-INTERATIVE, Domlija said that former Wavemaker president Gordan Domlija has started a new agency in Singapore called Re:Motive Media.
Re:Motive is “the world's first post-digital agency.” The agency aims to go beyond the digital hype and combine advanced data analytics with real human insights. The agency optimizes short-term strategies while also measuring long-term brand effectiveness.
“We call ourselves a post-digital agency because we are designed to:
Go beyond the hype and false prophecies of the latest shiny thing.we
We have the knowledge and experience to combine advanced data analysis.
We provide real human insights and transform our clients’ businesses,” Domriya said in a conversation with MARKETING-INTERACTIVE.
“The industry is changing and the market is
An agency that does things a little differently. Or, as we like to say, an agency that ‘makes different happen’,” he added.
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Services provided by Re:Motive include analyzing campaign and business data to identify potential growth opportunities, sustainable solutions for your business, activations, and sustainability, brand awareness, intent, This includes measuring progress on brand metrics such as customer experience.
Motivation is a pioneering strategic media agency that grew out of BBH, founded by Sir John Hegarty, Domriya explained. “They are now a brand lost to acquisitions and consolidation, but those who worked with them know the value that a media agency built on strong strategic principles can bring.”
Its principles are timeless: building effective communications and channel plans that are fully aligned with brand and business goals, and working seamlessly with creative agencies and marketing teams to produce superior strategy and marketing.
Execution, he added.
At Re:Motive Media, Domlija serves as Founder and Managing Partner for Southeast Asia. Also leading Re:Motive are Alex Lawton as Global CEO and his Koen Smeets as Global Strategy Director.
The team is rounded out by Luke Westlund as Growth Director, Dolly Casas as Sustainability and Regeneration Coordinator, and Jose Luis Quiroz as Live Experience Director.
“Personally, when considering starting a new agency, the most important factors for me are always values and culture. I was able to work.
Encourage people to innovate, succeed, and importantly,
fun. I have also worked in stifling cultures where people are afraid to express their opinions and conformity suffocates ideas,” Domlya said.
Prior to starting Re:Motive, Domlija served as President of Wavemaker for over five years and CEO of MEC in China. From January 2014 to October 2015, he also served as Chief Strategy Officer (CSO) of MediaCom Shanghai. As CSO, he was responsible for strategic services, agency functions, talent management and business performance in China.
“We are just a small startup in a multi-trillion dollar industry dominated by multi-billion dollar companies,” Domlya said.
“However, as an owner-managed business, we are completely independent from the investors, shareholders and customers who not only maintain our group and platform, but also determine our policies and decisions. We can clearly differentiate ourselves. We specialize in what we do: effective strategy and decision making. We plan and we collaborate brilliantly with others. ” he added.
Join us on #Content360 from April 24th to 25th. This event is his two-day celebration centered around his four main thematic pillars: Strategy using insight. Content as an experience. And embrace the future. Learn how to curate content with creativity, critical thinking, and confidence with Content360.
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