Avik Sarkar, previously Kellogg's regional marketing director for the Middle East, Turkey and Africa, has moved to Mars as business director for Southeast Asia and South Asia.
His transition from Kellogg to Mars reflects his adaptability and ability to navigate diverse markets and geographies.
Starting with Parle Agro and moving on to Emami and ITC, Sarkar has amassed rich experience in various aspects of marketing and business development. His tenure at ITC, where he played a central role in establishing Vivel as a leading soap brand in East India, highlights his strategic acumen and leadership skills.
His expertise includes consumer behavior, customer insights, brand development, and business strategy.
Sarkar conducted extensive research on the state of benefit segmentation needs to inform the development of destination portfolio strategies. He also led marketing efforts, identified Vivel's market strengths and weaknesses, and executed both short-term and long-term marketing plans through targeted micro-market campaigns.
With his move to Mars as Head of Operations for Southeast and South Asia, Avik Sarkar is positioned to leverage his expertise and experience to further drive the company's growth and market presence in these regions.
