Created based on press release.
Finnish direct-to-consumer pet food brand Alvar Pet has acquired Verkkokauppa Kivuton (Kivuton), a Finnish online store focused on pet health. This acquisition follows the announcement that Juuri Partners will join Alvar Pet as a strategic partner.
Alvar Pet and Kivuton have joined forces to form Scandinavia's largest online store dedicated to pet health, providing pet owners with a wide range of veterinarian-developed products and meals individually tailored to their pets' needs. The company said it plans to provide it.
Ilari Haataja, co-founder and CEO of Alvar Pet, said: “We are excited to be able to combine our expertise with Kivuton. Originally a veterinary hospital, Kivuton We have a deep focus on pet health. Together, we can offer unique nutritional expertise and a wide range of specialty diets to pet owners who value the health of their pets. Become.”
Finnish growth investment firm Juuri Partners has also joined the company as a strategic partner. Anita O'Hara, partner at Juuri Partners, said: “We are closely following developments in the pet market and believe there are interesting growth opportunities, particularly in the online sector.” When it comes to pet feeding, by combining our brand and veterinary specialist online store, we are creating a unique player on the market that caters to pet health holistically. Together with our entrepreneurs, we are joining this great growth story. I’m excited to do it.”
This partnership and investment will allow Alvar to take the next step, he said. Haataja. “Our cooperation has been excellent since the beginning and we share a vision for our strategic development towards becoming a leading company focused on sustainable pet welfare in Europe,” he said.
Alvar Pet sees significant growth opportunity in premium pet products
The global pet market is estimated to grow to USD 500 billion by 2030, according to a report by Bloomberg Intelligence. The demand for individually tailored pet diets has also increased significantly. According to Arva Pet's database of more than 100,000 dogs, more than half of dogs have special needs that owners try to address through diet.
“Pet owners are increasingly interested in supporting their pets' health and special needs through nutrition.” Haataja. “Alvar Pet products are developed under the guidance of veterinarians, and Kibton offers the widest range of specialty diets in the country. Together, we create premium pet foods that are individualized and responsible. We aim to make it more accessible to pet owners across Scandinavia.”
Alva Pett said that over the past three years the company has become one of Europe's fastest growing start-ups in the pet industry. The total annual sales of Alvar Pet and Kivuton are: EUR10 million (US$10.8 million), with an annual internal growth rate of 60%. Alvar Pet serves the pets of his more than 40,000 households in Nordic countries such as Finland, Sweden and Denmark.
