La Jolla is gearing up for the PGA Tour's annual West Coast Swing, the Farmers Insurance Open, held Jan. 24-27 at Torrey Pines Golf Course.
The Century Club of San Diego, a philanthropic organization founded in 1961, hosts the Farmers Insurance Open each year, with proceeds from the event often benefiting the Monarch School for homeless students and those at risk of homelessness. will be donated to.
Century Club CEO Marty Gosich spoke about the importance of the event, noting that it is much more than just a professional golf tournament.
The Farmers Insurance Open push is evolving, Gorsich noted. “Events of this scale with international broadcasting need to be held throughout the year,” he said, noting that the impact on the local economy is also increasing. “Tourism is San Diego's second-largest industry, and this international event drives our city's economy,” Gorsich said, adding that 20 hours of live commercials and international television coverage He added that the accompanying event “will showcase San Diego to the world.” This event not only promotes the city but also supports charity work.
“For many years, the Farmers Open has been very golf-centric,” Gorsich said. “But since then, golf has become much more than that, becoming a social lifestyle event in San Diego with golf as its backdrop.”
Gorsich added: “Before I was born, this tournament started at the Stardust in Mission Valley. It has since moved to a true championship golf course at Torrey Pines, where the best players play on one of the most difficult courses on the PGA Tour. We come together to compete and test ourselves.”
What makes Torrey Pines so difficult to play? “A lot of factors, the length of the course, the terrain, the way it's laid out over the water,” Gorsich said. “If you can’t hit the ball straight and it falls into the rough, it can make for a very difficult round.”
Championship Day (Rounds 3-4) of the tournament, which will be held on Friday, January 26th and Saturday, January 27th, will conclude in the late afternoon, with golf played until near sunset and will be broadcast on prime time television on the East Coast. .
Ground tickets and passes to shared hospitality venues such as the Canyon Club overlooking the 17th and 8th greens, as well as upgraded Ultra passes presented by Michelob Ultra on the 9th tee, are available for purchase at FarmersInsuranceOpen.com. Tickets go fast for the world-class tournament held at 11480 N. Torrey Pines Road.
Tickets for each field (by day) start at $80 per day for rounds 1-2, $90 for three rounds on Friday, and $100 for the final round on Saturday.
Prices for all ticket types will increase from January 21st. Children under the age of 15 are admitted free of charge when accompanied by a paying adult (1 child admitted free for each adult). Special discounts are also available for seniors and military members on Wednesday and Thursday tickets.
This year marks the 72nd time a PGA Tour event has been held in San Diego, the first since the 1952 San Diego Open. The 2024 tournament will be his 57th time the event has been held at Torrey Pines Golf Course and also his 15th year at Farmers. Insurance sponsorship for the tournament.
For more information, visit FarmersInsuranceOpen.com.
