F2 Strategy, one of the most well-known wealth technology companies, will be able to strengthen its solutions for financial services companies with its second acquisition in less than a year.
F2 Strategy, a Chicago-based wealth management technology services company, has acquired SKY Marketing Consultants, a professional marketing consultancy. The St. Louis-based company specializes in providing branding and marketing advisory services to asset management companies and their advisors.
With the acquisition of SKY, F2 said it will combine its technology implementation and consulting services with marketing strategies and solutions to serve companies across the wealth management industry.
Financial terms of the deal were not disclosed, but are largely motivated by marketing industry expectations. According to Allied Market Research, the marketing technology industry is expected to grow in revenue by 416% by 2032.
As a result of the acquisition, which was completed in early February, SKY co-founder Jeremy Jackson will become F2's chief marketing officer, and co-founder Liz Fritz will continue to be involved in strategic growth initiatives as a director. Become. F2 Strategy CEO and co-founder Doug Fritz (pictured) will lead the team under the F2 brand, the company announced in a statement.
“From day one, it was clear that our two companies had an aligned vision for the marketing and technology solutions needed in today's wealth management industry,” said Fritz.
“Growth-oriented financial services companies are quickly recognizing the importance of bridging the gap between marketing and technology,” Jackson added. “By joining forces with the team at F2, we have found the right partner to facilitate the integration of marketing and technology within our common customer base.”
SKY is F2's second acquisition in less than a year. In June 2023, F2 acquired consulting and services provider Oakbrook Solutions, which was facilitated by a majority investment from private equity firm Renovus Capital. Click here for a detailed explanation.
“F2 Strategy continues to be at the forefront of meeting the needs of growth-oriented asset managers, helping them implement the technology needed to recruit and retain advisors and clients,” said Lee Minkos, Managing Director of Renovus Capital. I will,” he added. “The addition of SKY is an important step in expanding the services that F2 can offer to our major customer base.”
F2 was founded in San Francisco in 2016 and recently opened a new headquarters in Chicago. With offices in New York and St. Louis, the firm has a client base of more than $3.8 trillion in assets under management.
