Exclaimer, the leading email signature management platform, has released its latest feature, Campaigns. The new solution is designed to help brands more deeply engage with their audiences through email signature marketing.
Campaigns aims to help organizations power one-to-one email with signatures that seamlessly integrate into multichannel campaigns. The main features are:
- We help users design and schedule banner campaigns.
- A dedicated module to add banners to existing signatures.
- Synchronize email signature campaigns with broader marketing efforts.
- Target specific Salesforce recipient lists for precise targeting.and
- Campaign monitoring and analysis with Google Analytics.
“In a competitive market, personalized touchpoints drive customer relationships and ultimately increase revenue,” Vicky Wills, Exclaimer's chief technology officer, said in a statement. Masu. “Our new campaign capabilities were developed to support businesses committed to delivering a more personalized experience, with the added benefit of streamlined workflows for marketers. , IT leaders can more efficiently scale the reach and engagement of their unified campaigns, while also knowing that our commitment to data privacy and compliance means their campaigns are securely built on trust. You can feel safe knowing that you are there.”
Exclaimer News Flashback
Last week, the company released a market research report outlining the current state of email management. The results reveal that more than half (52%) of prospects and customers utilize email as their primary communication channel, and 59% of marketers use email to conduct their marketing. became. It's their top priority. The report's key findings revolve around the critical role of email marketing in businesses, as 92% of marketers consider email to be their primary channel. With this in mind, those surveyed believe that the best way to build trust with buyers is to leverage your brand signature.
