LONDON – Edelman has appointed Jenny Mercer as UK Healthcare Marketing Director as part of the company's expansion of healthcare services.
Mercer has over 20 years of integrated healthcare marketing experience across APAC, EMEA and UK markets. She joins from London-based healthcare specialist Inizio Evoque, where she previously worked at IPG specialist agency McCann Health as general manager for MENA in Dubai and then as global business director for GSK and AbbVie brands. .
This hire follows the recent appointment of Nils Giese as Head of Healthcare Marketing for EMEA. Mr. Mercer will work closely with Mr. Gies, local market medical directors across the region, and Eleanor Reid, managing director of the London medical division, to expand Edelman's services to medical customers.
Mr Reid said: “Over the past three years, we have aggressively diversified our medical practices and teams to meet the evolving needs of our clients, who are increasingly seeking integration within their agencies. The brand is built on a strong foundation built on successful sales support and the development of a robust global public health portfolio.
“Jeni’s experience and profile make her the ideal partner for Nils and the perfect person to expand our offer from the UK.”
Over the past three years, Edelman's health business in EMEA has grown 44% with new appointments for existing customers and the addition of new customers across all markets in the region.
