Meghan Markle's launch of American Riviera Orchard has been slammed by experts who say it “raises pertinent questions” about Meghan, her brand and the royal family's responsibilities.
Meghan Markle has been criticized for making a “stupid move” when launching her new lifestyle business.
The Duchess of Sussex, 42, debuted American Riviera Orchard on social media last week. Meghan's new venture is expected to focus on lifestyle and food, and will be tied in with her Netflix cooking show.
The social media launch has raised some eyebrows, with many confused about Meghan's timing. Just a week before her return to Instagram, the former Suits actress spoke at an International Women's Day panel discussion in Texas, vowing to distance herself from social media and calling out the “dangers” of social media. He warned about “sex” and spoke about his experience with cruel trolls.
The Instagram page went viral within hours, and although the nature of the business has not yet been revealed, it does reveal the brand's logo and a link to a website where people can join the waiting list. However, the language on Meghan's account profile has been slammed by PR experts as “ridiculous”.
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“By Meghan, Duchess of Sussex,” the page description reads, and the former actress' decision to use a royal title has been branded “stupid” by branding experts.
PR guru Renae Smith said the move was “not without controversy” and “raised questions”. She told the Express: “This was a foolish action on her part, and it raises pertinent questions about the balance between leveraging her unique position and her associated responsibilities.”
Renee said Meghan's use of her title as a marketing tool for her brand would only cause confusion, adding that if Meghan “doesn't want the work that comes with” her royal status, He added that it should not be used. She said, “If she doesn't want her work to accompany that title, she, as her PR manager, advises her not to use that title for her personal brand that has nothing to do with public service.'' I would have done it,” he said.
Renee said Meghan's decision to enter the world of influencers was not the easiest way to clean up her public image, and she would have advised Meghan to do more charity work instead. added. She explained: “I think pivoting to philanthropy is a more direct path to restoring her public image, but given what we know about her personality and priorities, So the choice to create a lifestyle brand is not surprising.”
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