Los Angeles
Meghan Markle, wife of Britain's Prince Harry, is launching a new lifestyle brand believed to be named after the couple's California beach home.
American Riviera Orchard's Instagram page and website went live Thursday without prior warning, and both featured a golden emblem representing the new venture.
The logo features the word Montecito, the celebrity enclave where the couple has lived since 2020. Montecito is located near Santa Barbara, also known as the American Riviera.
The bio on his social media account simply says “by Meghan, Duchess of Sussex.”
A representative for the duchess confirmed to AFP that she would be involved in the new venture, without providing further details.
American Riviera Orchard seems to be a kitchen and lifestyle brand.
The March 14 release was accompanied by a grainy, retro-style promotional video of Markle arranging flowers and baking bread in her kitchen.
The mailing list offered users the opportunity to sign up to be “the first to know about American Riviera Orchard products, availability, and updates.”
In recent years, the couple has pursued various media ventures. They had an exclusive podcast deal with Spotify, but it ended last year after just one show.
Netflix also released an animated series created by Meghan Markle.
