Auburn Hills, Michigan, April 2, 2024 /PRNewswire/ —
Dodge Brand Deploys “Inner Child Intervention” in New Marketing Campaign for the Electrified Dodge Hornet R/T
- Dodge appeals to drivers' inner children with all-new marketing campaign for the new Dodge Hornet R/T
- “Inner Child Intervention” reminds consumers to listen to the voices in their heads and lean into the power of torque.
- Cross-channel campaign spans broadcast, social media channels and online video
- Today marks the launch of our 32nd national campaign spot. April 2
- Additional social media elements designed to humorously educate consumers about Torque include a limited series for TikTok and Instagram called “Torque for Newbs.”
The Dodge brand today launches a new marketing campaign focused on the plug-in hybrid Dodge Hornet R/T, the brand's first muscle-inspired crossover. The campaign, called “Inner Child Intervention,” takes one man's inner child on a fun ride in an electric Hornet R/T and lets his adult self realize his childhood dreams. I decide. The Hornet and the visceral excitement it brings.
“The Hornet RT stands out from other compact UVs, with 383 pound-feet of torque, providing drivers with instant acceleration and an engaging driving experience that is unheard of in this category,” said Dodge Brands. Chief Executive Officer Tim Kuniskis said. – Stellantis. “As the brand’s first electric vehicle launches this year with the Dodge Charger Daytona, our first fully battery electric vehicle, we recognize that torque can sometimes be underestimated when compared to horsepower. We are launching this campaign to transform this campaign: that awareness.”
The Dodge Hornet was launched last year with unique, best-in-class performance features that optimize many aspects of the vehicle, from the powertrain to the suspension, brakes, steering and handling. Standard all-wheel drive with Dynamic Torque Vectoring and segment-exclusive features like Brembo brakes and dual-stage suspension further enhance the overall dynamic driving experience.
The spot takes viewers to the side of the road, where a man comes face-to-face with a boy he recognizes and soon finds himself channeling his inner child and having fun. His “inner child” steps on the accelerator and races through the city teaching him what he really needs in life, reminding him that “horsepower gets you going, torque keeps you going.” Tapping into a child-like surge of excitement, this spot evokes a rush of adrenaline and puts the driver behind the wheel of Dodge's “fully torquey crossover.”
Your torque-loving inner child is especially obsessed with the Hornet R/T's PowerShot. This on-demand feature leverages Dodge's first hybrid powertrain to deliver instantaneous acceleration, allowing drivers to utilize maximum power to reach 60 mph in just 5.6 seconds.
The new campaign includes a 30-second spot, and additional social media elements aimed at humorously educating consumers about torque include a limited series on TikTok and Instagram called “Torque for Newbs.” It will be included. His four-video series, scheduled to be released online in the coming weeks, aims to humorously educate torque newbies about automotive terms like “pound-feet” and the relationship between torque and horsepower. Masu. In one of his videos, his inner child reminds his adult self of the time he built a human slingshot and shot his cousin Max in the parking lot. “That’s torque!” explains your inner child. “In Max's place, we just release the wheels.”
The cross-channel campaign spans broadcast, social media channels, and online video. Broadcast media includes the college basketball playoffs.
“Inner Child Intervention” is the next step in the evolution of marketing campaign efforts for the Dodge Hornet, the Dodge brand’s first crossover vehicle. This marketing campaign was created by Dodge Brands in partnership with GSD&M.
Build and pricing configurators for both the Hornet R/T and Hornet G/T are available on Dodge.com.
dodge //srt
For more than 100 years, the Dodge brand has carried on the spirit of its brothers. John and Horace Dodge. As Dodge shifts into high gear with a lineup that delivers unparalleled performance in each segment in which the brand competes, the impact is It continues today. charger.
The next-generation Dodge Charger continues its title as the world's fastest and most powerful muscle car, adding to the legend with the all-new all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger also offers performance choices with multi-energy powertrain options, including his 550 horsepower Dodge Charger Six-Pack HO with a 3.0L twin-turbo Hurricane high-output engine.
Dodge also continues to advance as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and the Dodge Hornet, which boasts best-in-class standard performance in the compact utility vehicle segment.
Dodge is part of the portfolio of brands offered by Stellantis, a leading global automaker and mobility provider. For more information about Stellantis (NYSE: STLA), please visit www.stellantis.com.
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Source Stellantis
