Do it Best brings together two major departments, marketing and e-commerce, under a single leadership. This initiative marks an important step in the company's ongoing efforts to streamline operations and strengthen its digital presence in an evolving market.
Alison Flatjaud will immediately become the company's vice president of marketing and e-commerce. As Vice President last year, Mr. Flatjoed has successfully led the e-commerce division. Flatjord brings over 20 years of experience in marketing and e-commerce with national online retailers and Fortune 500 companies.
“Alison's deep understanding of e-commerce, marketing and brand building makes her the ideal choice to lead these integrated functions,” said Dan Starr, president and CEO. said. “Under her leadership, we are confident that Do It Best and our member-owners will continue to thrive in a highly competitive environment.”
Mr. Flatjord's previous accomplishments include rapidly launching a best-in-class e-commerce platform, migrating hundreds of member-owner microsites, and growing e-commerce sales. In his new role, he will be responsible for overseeing all aspects of marketing, with a focus on online sales and integrating digital strategies to strengthen brand awareness and customer engagement.
“I am excited to take on this new challenge and continue to contribute to the success of Do It Best and our members,” said Flatjaud. “The integration of marketing and e-commerce reflects our commitment to serving the evolving needs of our members and their customers in a digital-first world. I look forward to leading this talented team and driving innovation. .”
This strategic integration is expected to bring a more consistent approach to marketing and e-commerce, prioritizing the customer journey and driving growth in both areas.
