In the ever-evolving marketing landscape, the term “marketing automation” has been around for a long time and has constantly adapted to introduce new perspectives on long-standing concepts. For Taguchi, it's more than just a term, it's a powerful embodiment of an idea that has shaped the marketing industry.
In an interview with it wire tvBen Dyer, co-founder of Taguchi, shared his insights on how Taguchi is defined and stands out in the marketing automation space.
Marketing automation definition
Dyer describes “marketing automation” as more than a buzzword. It is an innovative approach that acts as a bridge between sales and marketing, automating the execution and precise targeting of messages to individual recipients.
Why is Taguchi different?
Taguchi will celebrate its 15th anniversary in 2024, but the Australian marketing automation pioneer isn't just hitting a milestone, it's also launching a major product update with an all-new platform interface and activity editor. To do. These updates make it even easier for marketers at all levels to build sophisticated, personalized marketing campaigns.
Taguchi distinguishes itself with a “T-shaped platform” philosophy that focuses on a wide range of capabilities while honing deep expertise in campaign execution (the “trunk” of the T).
“Our platform is designed to automate content creation, targeting, segmentation, and most importantly, delivering the right message to the right person at the right time,” said Dyer. In our opinion, it's better than any other company out there.”
Taguchi's success story
Among Taguchi's many successes, Domino's Pizza is one of the standout examples, as Taguchi partnered with a global pizza franchise. Incorporate next-generation marketing technology into your strategy. Using Taguchi technology, Domino's Pizza can create thousands of unique variations of email content to customize customer messages, which can then be broadcast to the entire user base. Access your base through a mass email program.
Taguchi's personalized messaging capabilities not only benefit customers, but also empower individual franchise owners by providing access to advanced marketing capabilities. This customization is driven by her two key elements: Individual purchasing behavior And that Wide variety of products Individual stores may wish to advertise in their respective markets.
Another strategic collaboration with Accor Pacific, Taguchi has successfully addressed the key challenges facing hotel networks in the post-pandemic market. Prior to the trial, Accor Pacific faced resource constraints that resulted in his “one-off” email campaigns being conducted infrequently. Mr. Taguchi's challenge was to use existing resources to enhance his follow-up communications with a focus on improving customer engagement through personalization.
Leveraging automation, segmentation, and targeting, Taguchi orchestrated a five-week email journey using Taguchi Paths, which features multiple touchpoints that trigger personalized messages at predefined intervals. The results were surprising – an amazing 300% Increased bookings compared to previous campaigns.
Mr. Taguchi's approach to marketing automation is more than just automation. It's about redefining the marketing narrative. As the company celebrates its 15th anniversary this year, Taguchi's commitment to innovation, personalization, and seamless integration has become a beacon for marketing managers and industry experts, offering a glimpse into the future of marketing automation. Masu.
We want to hear from marketers who are passionate about making the sophisticated look simple when it comes to automating marketing campaigns and, more importantly, delivering real business results.
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