“We thought the largest and most high-profile event of the year was a good fit for what we are trying to accomplish,” said State Farm CMO Kristin Cook. “I think the important thing is a matter of flexibility in what we are trying to achieve. This year is all about that iconic slogan and we are trying to make it even more famous than it currently is. Masu.”
where the state farm is located
Just three years ago, State Farm aired the first-ever Super Bowl ad featuring Drake to draw attention to State Farm's Jake. He accomplished that mission, ranking 8th out of 57 on the USA Today Ad Meter.
This year, State Farm has taken its spot in the film's trailer, extended teaser, IMDB page, film's landing page, Schwarzenegger's appearance on The Tonight Show Starring Jimmy Fallon, and sponsorship of the CBS Super Bowl Halftime Report. I surrounded it.
Last year alone, State Farm partnered with Maximum Effort to create the viral Taylor Swift-inspired State Farm Jake's visit to a Philadelphia Eagles game with Jason and Donna Kelce. The project expanded sports marketing efforts. He leveraged his relationships not only with Travis Kelce, but also with Kansas City Chiefs “MaAuto” teammate Patrick Mahomes and coach Andy Reid.
The company serves as the official home and auto insurance for both the NBA and WNBA, and has already signed its first NIL contract with University of Iowa star and NCAA scoring title chaser Caitlin Clark, who is already in state. invested in the WNBA's near future. Farm advertisement.
“We continue to strive to be synonymous with the sport and there is certainly business value in knowing that there is attention there,” Cook said. “But more importantly, this is a place where family, friends and community come together.”
For the latest Super Bowl 58 ad news, including who's in, who's out, teasers, full ads, and more, check out ADWEEK's Super Bowl 2024 ad tracker and other articles here. Enjoy the best in-game coverage of commercials on the night of February 11th.
