Culture Business in Marketing Takes Center Stage Wherever Possible

Multiple partners provide bespoke programming for your event

new york, March 4, 2024 /PRNewswire/ — Beyond Ordinary Events Co., Ltd. and Possibletoday announced exclusive content that will debut at its 2024 event, designed to foster awareness and conversation about cultural and social inclusivity in marketing. This program explores the social, economic, and demographic changes that will impact the future of marketing and how brands can effectively communicate with their audiences.

This track explores how cultural intelligence can transform marketing strategies, propel businesses to new heights, and help marketers adapt to changing consumer behaviors that resonate with Gen Z and beyond. Let's dig into the details.

“This year, we aim to embrace the richness of our culture. miami By welcoming diverse thought leaders and storytellers to POSSIBLE, we combine the boundless creativity and inspiration of our industry community. Through partnerships with Google, Group Black, TelevisaUnivision, Digilearning, She Runs It and more, POSSIBLE has grown into a well-rounded and immersive event experience by bringing the pioneers of inclusive marketing to the forefront. To go. ” Christian Muche, Co-Founder and CEO of Beyond Ordinary Events. “As POSSIBLE continues to grow, we want to ensure that representation, cultural diversity, unique perspectives, and amplifying all voices remain key pillars of our efforts. ”

POSSIBLE will be held at Fontainebleau Miami Beach. April 15th to 17th. POSSIBLE is a massive event that brings together the most influential marketing and business leaders as well as technology, digital, media, entertainment and cultural visionaries.

The following partners will be joining the discussion on inclusivity in marketing on POSSIBLE.

• Human to human (provided by Google) A comprehensive, immersive, face-to-face leadership experience. Built in partnership with Performance Paradigm, H:H uses experiential design to disrupt learning paradigms, specifically to navigate the weight we carry in the service of systems, behavior, and transformative relationships. Create and sustain focused behavioral change. Originally built for Google Marketers, this experience helps leaders create stronger, more productive relationships with people on their teams and in their lives across diverse social identities and lived experiences. It will help you explore ways to build.
• group blackPOSSIBLE, an MBE-certified media company dedicated to connecting brands with diverse audiences, joins POSSIBLE in producing its own programming this year culture unleashed stage. Group Black will amplify the voices of Black and Brown tastemakers, industry trailblazers, and new majority cultural icons, with a focus on diverse and inclusive content, community, and conversation. .
• she runs it, The 501c3 nonprofit exists to pave the way for more women of all identities, ethnicities, and backgrounds to assume leadership roles at every stage of their marketing, media, and technology careers. They use data to measure progress and reveal actionable best practices that are proven to make the industry's workforce more diverse and workplaces more inclusive. We support #Inclusive100, a DEI initiative. She Runs It launches her Index of Marketing, Media and Ad Tech Inclusion in partnership with Seramount, announces early insights from her newly revised 2024 survey, and inspires you to take action and make that move. Talk to marketers and other industry executives who are leading the way. A more inclusive, diverse and fair industry.
• television universitythe world's leading Spanish-language media and content company, is participating in POSSIBLE 2024 in its own backyard. miami. Through dedicated programming and partnerships, they shine a spotlight on the Latinx community and showcase cultural influence in what has quickly become one of the standout events for our industry. Latinos are front and center in everything from music to sports to food to movies, and TelevisaUnivision's goal is to help marketers reach this growing population and respond to more meaningful moments of connection. .
• digital learning, EnglandA charity whose mission is to bridge economic disparities and create opportunities for individuals and countries through digitalization. At POSSIBLE, DigiLearning will collaborate with nonprofit organization The Creative Ladder to empower underrepresented and emerging marketing leaders through the #IamPossible initiative. Against a vibrant background, miami, we The innovation hub aims to spark inspiration among the talent who will shape the future of the industry. Digilearning and The Creative Ladder are poised to continue disrupting the status quo by advocating talent-driven decision-making beyond traditional contexts. Together, they will reshape the trajectory of marketing and champion meritocracy.

During the event, POSSIBLE will showcase 14 tracks of carefully selected content, masterclasses, workshops, exhibitions, outdoor activation areas, VIP networking and entertainment. More than 200 marketing industry leaders will grace his POSSIBLE stage. POSSIBLE's agenda is now live with more speakers, sessions and celebrity headliners added every week. Brand marketers can join his POSSIBLE for free.The event has officially started Monday, April 15thextends through Wednesday, April 17th.There is still time to register Possible.

About Possible
POSSIBLE is a major marketing event owned and sponsored by: Beyond Ordinary Events Co., Ltd., specially curated for the larger marketing ecosystem, including brand, technology, digital, media, culture and more. The second edition leverages MMA Global's omnichannel expertise. April 15-17, 2024 Held at Fontainebleau Miami Beach, it combines all previous MMA global events into one huge, immersive and engaging extravaganza. Filled with content for forward-thinking marketers combined with innovation and emerging technology, POSSIBLE is a place for the entire marketing and media community to network with industry peers, share ideas, present their vision, and explore business opportunities. It becomes a center for creating ideas and discussing mutual issues.Conceived and created by co-founders Christian Muche, POSSIBLE is quickly becoming the marquee marketing event of the year.Please register to attend Possible event.com.

about MMA Global
With more than 800 member companies around the world, MMA Global is the only marketing industry association that brings together the complete ecosystem of marketers, martech, adtech, media and other marketer-supporting companies. To achieve today's growth. Led by CMOs, A helps marketers lead the imperatives of marketing transformation by addressing marketing's unanswered questions and challenging commonly held beliefs. We are committed to science and questions. We believe that constructively challenging the status quo is essential to creating new and even revolutionary marketing effects. MMA also works directly with members and business leaders to proactively adopt peer-led, proven, science-backed best practices without compromise. MMA invests millions of dollars in groundbreaking research to provide marketers with hard truths and actionable insights and tools. MMA educates, empowers and enables marketers to shape the future success of marketing while also driving business growth.

Members include: AT&T CommunicationsAdobe, Ally Bank, app flyerBank of America, Campbell Soup, Clear Channel Outdoors, Colgate Palmolive, CVS Pharmacy Co., Ltd. (CVS Health), Diageo, Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Cargo, Kroger, L'Oreal, Major league baseballMastercard, McDonald's Corporation, Meta, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc. Target Brands Co., Ltd., T-Mobile USA, Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo! and more. The world headquarters of MMA is located at: new york city Developing regional business in 14 countries around the world Asia Pacific (Asia Pacific), Europe/middle east/Africa (EMEA) and latin america (Latin America).

For more information, see www.mmaglobal.com.

Press contact:

Nailette Aguayo
DiGennaro Communications
[email protected]

chuck jonesBeyond normal events
[email protected]

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