New media platform provides cashback to customers while driving brand sales and business growth
New York, April 3, 2024–(BUSINESS WIRE)–Today, Chase launched Chase Media Solutions, a new digital media business, giving brands the ability to connect directly with the financial institution's 80 million customers. Chase Media Solutions serves as a critical conduit between brands and consumers' personal passions and interests. As a result, Chase customers benefit from personalized offers and the ability to earn cash back on brands they love and discover.
As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the unique advantages of Chase's proprietary financial data, institutional credibility, and precise targeting capabilities. It is combined. Today, the bank's large consumer base and its 6 million small and medium-sized business customers benefit from Chase's wide range of travel, dining and shopping services, providing unparalleled insights across consumer categories. is producing.
The launch of Chase Media Solutions follows the integration of Figg, a leading card-linked marketing platform. JPMorgan Chase is a natural step in Chase's efforts to build a proprietary two-way commerce platform and part of the company's vision to create win-win value for both business and banking customers. acquired Figg in 2022.
said Rich Muhlstock, president of Chase Media Solutions. “Like retailers, we have first-party data and loyal customers. But what sets us apart is our unparalleled scale and customer insight, which helps us improve our customers' financial lives. Chase has served brands, retailers, and customers across the spectrum for many years.This increases the degree of personalization and enables brands to We will be able to offer offers that pique the interest of our customers.”
Benefits of the Chase Media Solutions Platform
-
First party data: Chase-owned transaction data allows brands and agencies to accurately target customers at scale based on their purchase history, including targeting new, lapsed, and loyal customers.
-
Improve ROI and attribution: Brands understand spending growth on everyday purchases, both in-store and online, with clear attribution of all media spend spent.
-
Trust and brand safety: The platform is built on Chase's foundational trust and institutional reliability, including verified audiences and brand-safe owned channels.
Among its early pilot partners, Chase Media Solutions designed 30-day campaigns for Air Canada, Solo Stove, Blue Bottle, and Whataburger, helping these brands drive sales and new customer growth. We confirmed that it has traction.
Commenting on the success of the first campaign, Scott O'Leary, Air Canada's vice president of loyalty and products, said, “The Chase team was successful in creating a thoughtful and targeted offer that exceeded our expectations. “The two different offer structures resulted in increased revenue and awareness.” “We have partnered with Air Canada within Chase's cardholder base. These tests have clearly demonstrated the potential of the Chase Media Solutions channel and we look forward to further collaboration in the future. Masu.”
About Chase
Chase is the U.S. consumer and commercial banking arm of JPMorgan Chase & Co. (NYSE: JPM), a leading U.S.-based financial services company with $3.9 trillion in assets and operations around the world. Chase serves nearly 80 million consumers and nearly 6 million small businesses with a wide range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. doing. Customers can choose how and where they bank with more than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and over the phone. For more information, visit chase.com.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240403664648/ja/
contact address
media contact
april lee
april.k.lee@chase.com
201-788-9089
michael sinatra
michael.sinatra@chase.com
551-574-8031
