Marketing, a dynamic field often shrouded in jargon and complex abbreviations, will need to rethink its language, said Bernard May, CEO of National Positions. About. He said marketers are adopting clearer, more business-oriented language and moving away from reliance on clichéd terms such as “disruptor” and “differentiator,” which are widespread but remain meaningless to many business owners. argues that it is necessary to abandon it.
Avoid jargon
May suggests a shift towards tangible business outcomes such as revenue, cost savings, customer value and brand profitability. He criticized the marketing industry's obsession with showcasing technology and strategy, arguing that clients were more focused on results. They want to attract profitable customers, increase revenue, and build customer loyalty.
speak the language of business
Marketers need to simplify language to align with business priorities, May advises. Overly complex phrases and buzzwords that have little meaning in a real-world business environment should be abandoned. Instead, you should focus on the financial benefits and real-world impact of your marketing efforts. May argues that this shift towards open communication is critical for the industry to truly respond to the language and needs of businesses.
Focus on practical strategies
May's advocacy for a clearer business language in marketing extends to the strategies he suggests for enhancing search engine marketing efforts. These include data-driven SEO plans, PPC advertising, mobile optimization, audience targeting, content relevancy, educational content creation, analytical tools, keyword bidding strategies, schema markup, social Includes media sharing. He emphasizes the importance of clear and effective communication in marketing to attract potential customers and increase online visibility.
May's call for a language shift in the marketing industry highlights the need for marketing professionals to adapt their communication styles and strategies to suit changing business needs. His emphasis on the tangible benefits of marketing efforts, such as revenue generation and customer loyalty, is a powerful reminder of marketing's ultimate goal of driving business success and growth.
