moving: Casablanca Paris has appointed Txampi Diz to a new post at the fast-growing fashion house as Chief Marketing Officer.
Diz, who joined Balmain in 2017 as its first chief marketing officer, left the brand last month and will start at Casablanca next week.
In her role as a long-time employee of KCD in Paris, Diz first started working with Balmain in 2007, when she signed on with the heritage brand as one of the public relations firm's main clients.
Casablanca CEO Frederick Lukoff said Mr. Diz is the perfect fit for the new CMO role.
“Of course, we already knew of his history of overseeing some very memorable runways, collaborations and campaigns,” he said. “And once we started talking with him, we realized that Txampi shares our determination to continue pushing the boundaries while changing expectations of what luxury homes look like today.” It became very clear.”
Charaf Tajer, creative director and founder of Casablanca in 2018, said that Diz's “knowledge and long career in the fashion industry will solidify the future we are creating here at Casablanca Paris.” ” he said.
Diz said he is impressed with the house's recent collections and the company's rapid growth.
“When I learned more about their strategy and goals for the next few years, I knew this was the right role for me. As we build Casablanca's marketing team and move the home towards its compelling future vision, I knew this was the right role for me. I look forward to working with them as we move forward.”
Mr. Diz is the latest of three new executive hires at Casablanca. The company, which has offices in London and Paris, recently completed its new leadership team with the appointment of Chief Digital Officer Mark Schmidt and Chief Commercial Officer Ludovic Le Grillec. (According to their LinkedIn profiles, Le Grillec previously worked at Stella McCartney and Fassonnables, and Schmidt's resume includes stints at Shawl Shoes, Crocs and Adidas.)
Last year, Casablanca welcomed Lukoff to a new round of investment, with the funds earmarked for a Parisian boutique, expanded product line, enhanced digital capabilities and international supply chain.
Tagel has ambitions to transform Casablanca into a full-fledged lifestyle brand to rival France's top luxury brands. The brand is sold in over 300 stores worldwide.
